Compete on other areas: other areas that cant be copied by competitors; be aspirational in a mass market

Nation building via learning and being the best in business

Surprising move for Target vs Walmart

                                                    Michael Graves collection

1999

Walmart crushes Target on prices.    They cant compete. They are declared dead   Bob the boss says they compete on other areas.  The boss wants Target to be an aspirational go to store.   

Michael Graves -   design products for Target;  good design for every one.   ($40.00 that looks like $400.00)   then other designer product lines.   Clothing lines.    Luxury line.  Made is aspirational

Today, Target sales is $100 b