We Will Expand only when we have Mastered the Task of Cleaning Toilets

Our generation needs an ENTREPRENEURIAL REVOLUTION.

This is a in important lesson from McDonalds which I learned early on as an entrepreneur. This is a lesson on focus and relevance. The executives of McDo emphasized that they will expand only on other businesses when they have mastered the "art" (task) of cleaning toilets. This looks a simple task enough which apparently they failed to achieve for a long long time.

They did expand into McCafe. But it was just recently. Some serial entrepreneurs fall into this trap of over expanding into unrelated ventures and then fail.

Focus focus focus