Fwd: B2B strategies for Facebook, Google+, LinkedIn, Pinterest, Twitter, and YouTube

These are free tips for small businesses and start ups.  They cover:  cash flow, pr strategies that work, B2B strategies for social media, HR, and IT tips.  I am sure the entrep readers will benefit from these posts, free tips and be much better business entrepreneur.  Happy reading

---------- Forwarded message ----------
From: SmartBrief on Small Business <smallbusiness@smartbrief.com>
Date: Fri, May 11, 2012 at 10:53 PM
Subject: B2B strategies for Facebook, Google+, LinkedIn, Pinterest, Twitter, and YouTube

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May 11, 2012 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Problem. Solved.  How to fix a company cash-flow crisis Failing to pay your company's bills on time could damage your cash flow, Marlene Habib writes. "Pay tax, supplier and other bills on time to avoid high penalties and a bad credit reputation," she writes. Other common cash-flow mistakes include not cutting yourself a paycheck and not making use of accounting software, she writes. The Globe and Mail (Toronto) (5/10)       The Plum Card® The Everything, Everywhere Trade Terms CardSM from American Express OPEN • Pay in full within ten days, get a 1.5% discount • OR pay as little as 10% and take up to 2 months to pay off the balance, interest free • No annual membership fee for the first year—a savings of $185 • A powerful cash flow management tool APPLY NOW Marketing  5 PR tactics for small business Public relations can be useful for small businesses, and it doesn't have to cost a fortune, Liana Evans writes. You can get started by determining what business events you have on your calendar and developing a schedule for your news releases, she writes. Also, use social media to spread information about your company. ClickZ (5/10)       B2B strategies for Facebook, Google+, LinkedIn, Pinterest, Twitter and YouTube Business-to-business marketers might be unsure of how to best use social media, but social sites aren't just for individual consumers and can help to establish a dialogue with other companies, Corey Eridon writes. Marketers can make use of LinkedIn, for example, by using the SlideShare application to share information and by using polls to gain business insights. And Twitter is a great place to share content and expertise on your industry. HubSpot.com/Inbound Internet Marketing Blog (5/10)       Download our free report "How to Stop Webpage Speed from Killing Your Marketing" and see how decreasing the time it takes to get customers interacting with your online campaign can increase engagement, response, and conversion. Management  Is employee loyalty a relic of the past? For a number of reasons, employees feel less loyalty toward their companies than they did in the past. "If you're looking for a silver bullet, it is the quality of the relationship between an employee and his or her manager that determines the overall level of employee engagement," said James Harter of Gallup. Knowledge@Wharton (5/9)       Hire an intern, save thousands of dollars and a ton of stress Hiring the wrong person can cost your business plenty, but an internship program can help to cut down on these sorts of mistakes, Pamela Hawley writes. An internship "allows both parties to see if the skills fit, and if the values fit. Someone could be talented yet not enjoy our culture, or we might not feel alignment," she writes. If there is a good fit, an intern can eventually become an employee. If not, you just say goodbye when the internship ends. Fast Company online (5/9)       You've heard about the switch businesses are making to VoIP phone systems but are they right for your business? With more features and lower costs, the answer is probably yes. But don't take our word for it. Read Ziff Davis' Phone Systems Buyer's Guide and Comparison Guides, FREE with your registration. Money  Everything has a price; here's how to figure it out It is possible to attach a monetary value to anything, although it can be difficult to price a product for which there is not an active market. Sellers can overcome this challenge by figuring out what is unique about their products and by thinking about who might want to buy them, according to Ken Marlin of Marlin & Associates. An auction can also be used to create a market where there previously was none, he notes. Inc. online/D.C. Bill blog (5/10)       3 top tools for taking payments on the go If you have to accept payments on the go, a mobile credit card processing service might be the answer. Among the best services available are Flagship ROAMpay Merchant Services, Leaders Merchant Services and Intuit GoPayment, according to TopTenREVIEWS. BusinessNewsDaily.com (5/9)       Cloud Computing for Midsize Business If your midsize company has limited resources, you need to make the most of your IT investment. Cloud computing can lead to extraordinary cost savings and business innovation. This white paper provides a brief overview of cloud computing, explains how midsize companies can benefit, and describes the steps they can take to take advantage of what it has to offer. Tips & Tools  Turn your laptop into a multimonitor workstation wonderland There are a number of options available if you want to use multiple displays with your laptop. For example, by using an application, you can turn your tablet into an external monitor. Another solution is to use portable USB monitors. PCWorld Business Center (5/10)       4 tips for using mobile apps to market your business Marketing via mobile applications can be a powerful tool for small businesses. "It is imperative that marketers consider mobile another marketing tactic while respecting its potential to reach, engage and convert prospects like no other tool in the kit," writes Angelo Biasi of New York University. Small businesses can use QR codes and social media to help customers find their apps, he explains. MobileCommerceDaily.com (5/8)       Featured Content  Sales and Collection Are Still the Biggest Small-Biz Woes Courtney Rubin Revitalizing America's Economy Frederick W. Smith, FedEx Chairman and CEO Americans Doing Business in Australia Katie Morell How to Boost Workplace Creativity Anita Campbell Engagement: The Key to Good Employees Scott Gerber Just for Fun  Elementary school spells its own name wrong for almost a decade One Texas elementary school has misspelled its name for years. The school, which changed its name to recognize its first teacher, Mary McMillan, included an extra "i" in the name by mistake. A relative of McMillan's pointed out the error, and the school is working to fix it. MSNBC/U.S. News (5/9)       SmartQuote  'Returns' (people seeking second careers) and interns can be an amazing, long-term asset to your company. They can save you thousands or even millions of dollars." --Pamela Hawley, CEO of UniversalGiving, writing at Fast Company online       SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! Accounting Advertising Automotive Aviation & Aerospace Biotechnology Business Chemicals Construction & Real Estate Consumer Packaged Goods Distribution Education Energy Finance Food Service Health Care Insurance Legal Manufacturing Media & Entertainment Nonprofit Retail Technology Telecommunications Travel & Hospitality This SmartBrief was created for profjorge.entrep@gmail.com John Jantsch, Editor at Large John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system. 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Jorge U. Saguinsin
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