There was a FB post on mashabooks about a man selling eggs. A passer by a girl, inquired as to how many dozens of eggs he has sold. He said only one and two hours had passed. How much is selling price: $3/dozen. How much are others selling? Also the same.
The girl made the following suggestion:
1. Have two piles of eggs. One is to be sold at $5/dozen and the other is the regular $3/dozen. But why increase the price if the $3/dozen cant sell.
2. The first inquiry came from two pregnant ladies and asked why sell $5 expensive pile. He said it is organic and the chickens are fed organic feeds no artificial feeds, antibiotics and hormones and good for the babies. So the ladies bought two dozens each. And another and another using the same organic good for the body/health talk. Very soon the organic eggs were sold out.
3. For the second pile, the eggs were segregated between a $3 pile and $2 pile: the one pile is regular egg, the second pile is the seconds/small size. Of course the cheaper one sold out and then the regular.
LESSONS LEARNED:
1. It the system that sells not the price Its the system of:
1. Segmenting the market; divide and rjule
2. Giving a customers a choice
3. Benefits first before price
2. People value health not the savings or being cheap. People will pay premium for their health and longevity
3. Its not so hard to sell or make money. Closed mind makes it difficult
4. You cant enter the market if you are the same as others. You have to be different and unique
Segmentation makes the segment unique: features and sales talk. Talk about the Purple Cow
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