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![]() | CSO Insights: 2013 SPO Sales Execution Analysis
It is one thing to plan the work and another to work the plan. In this topical report, see how well other companies perform as they navigate prospects through the sell cycle. Learn how your sales team can leverage best practices from best-in-class performing organizations highlighted in this study. Download this free report now. |
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3 tips for an effective advertising strategy
If you use ad templates, it's wise to customize them to explain what sets your business apart, Robert Moskowitz writes. "Your prospects and customers need to understand exactly what you're offering, why it's so great, and how to reach you when they're interested," he writes. Include a clear call to action and keep tabs on how many people are seeing your ads. Intuit Small Business Blog (5/27)
Getting others to pitch your business
One way to find new customers is to form partnerships with related companies and agree to promote each others' businesses, John Jantsch writes. You can put this strategy into practice by asking your customers if they have any problems that one of your partner companies might be able to solve, he writes. "In many cases they'll be thankful that you could refer someone and even more thankful when you're able to give them a coupon or gift certificate to use with that supplier," he writes. Duct Tape Marketing (5/28)
![]() | Visa Payroll: A Smarter way to pay employees.
The Visa Prepaid Payroll card helps you drive your business forward, by supporting your organization and employees — in saving time and money. It provides an easier way to manage payroll and enables you to channel your time into growing your business. Visit visa.com/payroll to learn more. |
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As the boss, you must wear your "game face"
Your employees will pick up on your negativity if you sulk around the office, so it's important to project positive energy, writes Janine Popick, CEO and founder of VerticalResponse. "When you're the boss, there are going to be many times when you've gotta put on your 'game face' because your energy affects everyone and everything," she writes. You also have to show your employees that you actually care about them. Inc. online (free registration)/Basement to Boardroom blog (5/24)
Why a twice-a-year employee review is ideal
Many employers dislike the annual employee performance review, but adding a midyear review can make the annual conversations easier, Victor Lipman writes. "Ideally, key strengths and weaknesses will have been aired and amply discussed, and late-year surprises will be minimal," he writes. Midyear reviews also can improve employee engagement and keep you from ignoring difficult issues. Forbes (5/28)
![]() | Become a member of OPEN Forum and get connected
Join a community of business owners and learn to:
• Leverage meaningful advice from other business owners to help you overcome obstacles in your business.
• Grow your network by connecting and engaging with experts online.
• Pose your business challenge to community members and get input that can inspire your next move.
It's free, click here to join. |
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Tools to streamline customer service, accounting and more
Small-business owners are always eager to discover the best tools and vendors to save time and improve operations, Jason Nazar writes. His recommendations include Expensify and Freshbooks for accounting, ZenDesk and SurveyMonkey for customer support, and ZipRecruiter and AnyPerk for human resources. Forbes (5/28)
![]() | Research report: How the Major Mobility Platforms Compare in TCO and Security
Get the details on how Apple iOS, Google Android™, BlackBerry® and Windows Phone stack up in total cost of ownership (TCO) and security. Learn what businesses can glean from the public sector about best-practice Enterprise Mobility Management (EMM). Download the free White Paper. |
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The origins of the escalator
Escalators are now ubiquitous, but, as this infographic shows, that wasn't always the case. The first escalator was installed in 1896 as a Coney Island attraction that required riders to sit down to enjoy a two-story climb. MentalFloss.com (5/23)
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The energy and enthusiasm you generate and breathe into your company can breed and multiply a thousand times over."
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