Price increase should be accompanied by increase of benefits and features

Nation building via learning and being the best in business

We are finally increasing our price by true mark up formula by end of the month.  We thought that its not just going to be increase in features and benefits to the customers that should include

       1.  Set up

       2.   Features;

              Flowers

              Soc Media posting

               Ceremonies

               Music 

               Food

 

        3.  Operations

             Mechanizing;  obtaining an excavator and dump truck

        TO MAKE OUR SERVICE DELIVERY UNIQUE AND EXCEPTIONAL

             

        3.  Catalysts

             Incentives for our staff to do job well and deliver the features

Our goals are:

       1.  Increase customer satisfaction

       2   Improve margins and profit

       3.  Motivate our staff

Leadership power and strategies for the same; why we cant be equal for all

Nation building via learning and being the best in business

Why we cant be equal even for philosophies espousing egalitarianism

There was a story about  a fox who wanted to be a leader.  After a  hunt, he aspires to divide the spoils equally for every one in the team.  But at the end of the day, the leader was ousted by the members who ganged upon him   And tearfully the fox left the team.

Then it was chance of the lion.   The lion say allotted 30% of the catch to him and let the others fight over the 70%.   So the followers, the rest of the team spent time and energy fighting each other

Fot the next hunt, the lion alloted himself 50% of the hunt and left 50% for the rest.  The team fought each other savagely until one was left to deal with him, which was easier rather than fighting all of the cohort.

Lesson learned:

1.  Divide and rule

2.  The term of management for this are:

      1.  Organization chart

      2.  Division of labor

      3.  Compartmentalized communication

      4.  Need to know basis

      5.  Salary scale

       6.  Power and authority structure.

3.  You cant be naive with power and leadership

4.  Read Machiavelli the Prince

5.  Leadership power means you have to keep them oppressed or illiterate

About selling eggs; and strategies for selling

Nation building via learning and being the best in business

There was a FB post on mashabooks about a man selling eggs.  A passer by a girl,  inquired as to how many dozens of eggs he has sold.  He said only one and two hours had passed.   How much is selling price:   $3/dozen.  How much are others selling?   Also the same.

The girl made the following suggestion:

1.  Have two piles of eggs.   One is to be sold at $5/dozen and the other is the regular $3/dozen.    But why increase the price if the $3/dozen cant sell.

2.  The first inquiry came from two pregnant ladies and asked why sell $5 expensive pile.  He said it is organic and the chickens are fed organic feeds no artificial feeds, antibiotics and hormones and good for the babies.     So the ladies bought two dozens each.  And another and another using the same organic good for the body/health talk.  Very soon  the organic eggs were sold out.

3.  For the second pile, the eggs were segregated between  a $3 pile and $2 pile:    the one pile is regular egg, the second pile is the seconds/small size.    Of course the cheaper one sold out and then the regular.

LESSONS LEARNED:

1.  It the system that sells not the price Its the system of:

      1.  Segmenting the market;  divide and rjule

      2.  Giving a customers a choice

      3.   Benefits first before price

2.  People value health not the savings or being cheap.    People will pay premium for their health and longevity

3.  Its not so hard to sell or make money.   Closed mind makes it difficult

4.  You cant enter the market if you are the same as others.  You have to be different and unique

Segmentation makes the segment unique:   features and sales talk.  Talk about the Purple Cow