Is it strategy, financial management, marketing?
Early on in my career as a businessman, right after MBA, and fresh from stint as a marketing guy in a Filipino pharma multinational, we decided to put up a business. And this post was frantic on what essential skills and knowledge must I be prepared with to handle the unknown task ahead. Was it strategy, HR, marketing, finance or operations? No.
I weighed things and said it was Entrepreneurship. I had only one book on the subject and it was even based in USA and not with practical PHL examples. Thats all I had.
And there was this Regional Head of a computer company who decided she will marry and reside in USA. She will put up a business. What skills will she need? Entrepreneruship. And thats what I taught at GSB.
Thats what you need as a start up - knowledge of ENTREPREURSHIP
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