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From:
Intuit Small Business Blog <blog@intuit.com>
Date: Fri, Aug 31, 2012 at 8:06 PM
Subject: 'Rebel Entrepreneur' Author Jonathan Moules on Breaking the Rules
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Weekly Update
![Jonathan Moules, FT Staff writer. Jonathan Moules, FT Staff writer.]()
After profiling hundreds of business owners for the Financial Times, journalist Jonathan Moules (pictured) noticed an interesting trend: The most successful ones are often those who buck conventional wisdom about …
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From social networks to mobile apps, the digital tools at your disposal are numerous and varied. But with so many resources at the ready, how can you be sure that …
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A red button beckons you to "read more now." A hyperlink in blue encourages you to click through. A green "buy now" button entices you to just do it. Color …
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Running a small business takes courage and a streak of independence. You either have both, or you don't. Deciding whether to run your startup as an independent company or as …
![Tom Losee and Jeff Archer (YOLO Board) - Chris Rogers Tom Losee and Jeff Archer (YOLO Board) - Chris Rogers]()
Sales were swimming along at a fast clip, but in order to keep growing their business, Tom Losee and Jeff Archer knew they needed to pick up the pace. So, …
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When it comes to sales tools, email can be a highly effective way to build and maintain personal connections with your prospects. The best sales messages avoid the hard sell …
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A journalist getting hacked by online crooks may not attract the attention of other busy small-business owners. Yet Wired senior writer Mat Honan's story — who says his "entire digital life …
![QuickBooks Online QuickBooks Online]()
Today Intuit announced updates to the QuickBooks Online suite of connected applications that deliver a personalized and complete financial management package to our more than 360,000 small business subscribers. The …
![cyndee lake head shot cyndee lake head shot]()
Business consultant Cyndee Lake has watched countless small-business owners struggle through growing pains. Their biggest barriers? Not having a long-term strategy and ignoring their own needs. "Small businesses sometimes feel …
Want your customers to pay more attention to you? Invest in mobile marketing. Although the typical email marketing message is opened by fewer than 20 percent of its recipients, "open …
![Portrait of a happy family having online shopping. Portrait of a happy family having online shopping.]()
By 2016, consumers will spend $327 billion — yes, that's a "B" — a year for online products, which is about $125 billion more than they do now, according to …
![helping hands helping hands]()
Last week, I was awakened by a call to our urgent assistance line sometime around midnight or 1 a.m. I answered to find someone in desperate need of help but …
![trust trust]()
You're likely to save a bundle in overhead costs by starting an online business. But the virtual nature of your existence means you'll probably face another significant challenge: getting people …
![mouth shut mouth shut]()
What you say — and don't say — to employees can have a significant impact on your relationship with them. This is important for small-business owners to keep in mind, …
![good job good job]()
One of the most effective ways to gain people's trust and drive new business is to include compelling customer testimonials in your marketing efforts. Testimonials serve as a form of …
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Prof Jorge Saguinsin
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