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Wednesday, June 27, 2012

The Panelists led the case analysis of Victoria Court last night


                                


The following led the Sentrep class in analyzing  (orally!!) the Victoria Court case.  The leader was Anton Pantoja;   he was joined by Paolo, Voltaire, Francis.  (Bryan did not join the fun) .  They had even discount card pass.

The dynamics was different when the class members did the questioning.  A lot more came out. (The professor's stance is intimidating?)  It brought out the leadership in the panelist, further preparing them to be masters. The panelists got a grade of 4 for this case.



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The case was about a repositioning  (?) situation:  from sleazy affair to family oriented wholesome joint.  (The professor pointed out that all discussion is based on case facts and not on their opinion or impressions or what they know about the company.  Sometimes discussion stray on opinion and personal experience)

Was Victoria court successful in the repositioning project?

What is/are preventing the company to implement the change?

Why has it not abandoned the brand, the logo?

                               

                                          


                   
                                  VC discount card;  still giving this away as promo



                               

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