Simple to use,
easy to implement marketing and telesales workflow, data management and analytics in the cloud.
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Do you still had a need for an extremely low cost marketing tool that could track all advertising, branding, and marketing activities and budgets. You were using Excel, and were in need of a more robust marketing activity grid/calendar/media plan, that can:
- manage and track marketing forecasts and discrepancies
- manage and track multiple agencies and vendors activities
- provide internal marketing and understanding of cross-channel campaigns planned and in-flight (e.g. so DM knows what TV or Radio is doing)
- and it needed to be economical, less than the cost of filling your gas tank
Can we discuss this new marketing tool that is being used by the World's Largest Hotel Franchise, the USA's Second Largest Tax Organization, the USA's Largest Telecommunications Company?
Talk to you soon.
Regards,
Glenn
Feature - Benefit
| Intelligent
Marketing Grid | Excel |
| Built for Marketers - the first spreadsheet was named VisiCalc, NOT VISI-Marketer | Yes | |
| Access Anywhere via Browser - aggravated with trying to access a corporate drive, downloading or find a spreadsheet that was e-mailed | Yes | |
Simultaneous User - try that with Excel
| Yes | |
| Cross Channel Visibility- captures all marketing's activities. The web group can see what TV has planned; DM can coordinate messaging with other marketing channels, etc. | Yes | |
Real time - frustrated by waiting for your colleague to finish-up their updates
| Yes | |
User Accounts** define who can edit, who can see, and who should be blind
| Yes | |
Role Based Visibility ** - You don't want your agency to change a drop date, but you want them to know when the launch date is
| Yes | |
Role Based Editable ** you designate who can update a specific column, row, even down to cell-level edits
| Yes | |
Built in Marketing Work Flow - never miss a deadline, set up your own auto-reminder when it is your turn to add your value to the campaign, such as a coupon code, 800# or landing page
| Yes | |
Manage Multiple External Marketing Vendors - Have two DM production companies working two unique DMAs, not a problem! One Vendor can NOT see the other
| Yes | |
Work-flow Segmentation - when finance enters in budget, and marketing releases campaign, creative agency is notified and begins their work - comprehensive work-flow marketing workbench
| Yes | |
Manage Multiple Products/Brands # - Monitor all brands and products from one marketing grid from one portal
| Yes | |
Manage Multiple External Agencies Team - Need to see where every agency is within their work flow, immediate side by side comparison
| Yes | |
Historical Change Capture - get notified whenever a change takes place, and see what changes were made
| Yes | |
A/B Test and Control # - need to test new offers or curatives; Simple & Easy
| Yes | |
Collaboration - send emails from within the marketing plan, add notes and comments
| Yes | Yes |
Built in Marketing Best Practices - list management standardized for accurate marketing reporting
| Yes | |
Lite database functionality
| Yes | Yes |
Enterprise Database Functionality# - consumes data from: PeopleSoft, Informatics, JD Edwards, Lawson, Oracle, Salesforce, SAP, Microstrategy, Call Centers, Omniture, Atlas, Google, Double-Click
| Yes | |
Integrated with Excel - one click export into Excel (import optional#)
| Yes | Yes |
Easy to Use, Easy to Learn - if you know how to use Excel, you can use this marketing grid
| Yes | |
| Auto-Populate Data Automation - TV, Radio, DM, Alt. Media, Web, Call Center, Retail, + | Yes | |
| Automation - eliminates swivel chair aka the need to enter the same data into several unique, yet different systems + | Yes | |
Upper Quadrant's marketing-centric BI tool allows: finance, brand finance, marketing, sales, the web group, brand strategy and marketing operations to speak the same language.
Enthusiastically aligning each group, by having one version of the truth, which answers the question: "How do we drive sales revenue and share value?" for [not provided].
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