Rizal Philippines
August 9, 2019
This entity has turned the business world upside down and has many top execs squirming in their seats, wondering what hit them; pondering what business should they be in next...Especially the media industries and or service provider.
I am referring to Facebook, which has now become the most dominant media, marketing and sales channel. (and even news media) Thus it has affected advertisers, marketing company, TV and even the news media.. Hence sale of hard copy newspapers is on the decline; People look at FB for the native news and tidbits, not the mainstrream media Although FB faltered after IPO because of unclear monetization strategies, it has now dominated the Digital space with ratio of 2:1 to the next competitor.
FB has kept innovation up front and has supported FB fan pages much much more than Google. I admire the tools that they have provided and the atmosphere to drive up likes and traffic: ads, post boost, friends invite to like page, insights (more depth than analytics)
FB has provided free FB to telco which benefits telco because it whets up appetitite of many to subscribe, with free cellphone, and constant demand for load (especially now for DATA which is needed for FB). FB provides the content, and the telco only the infrastructure and system for the FB to be distributed in the subscriber area.
Because of its emphasis on friendship and relationship, FB has driven up its subscriber to nearly 2B and has dominated the landscape. Also it is user friendly: it is easy to sign up, it easy to log in (just tap your profile pic) It easy to post and upload pics (unlike the leading search engine) It is now searchable.
Before I disdain FB for office communications FB algorithm forces you to simplify message put images, and thus improving office communication. Many communications are now sent via PM (messenger) or viber because you can send pics, memos, and videos. I have seen other businesses use PM for reports...
Why is FB dominant in marketing in sales:
1. The new media mogul is FB. Other hads have low eyeball (viewers looking at it)
1. Billboards while big is less seen this day. Why the driver is driving, and the passengers are poring
over billboards;
2. TV ads - they are being zapped thanks to the remote. What happens to TV station ads revenue
or agencies; or creative people
3. Newspapers - dont sell anymore and therefore fewer advertisers. Many depend on cp for news
from Yahoo and Google news and FB, albeit sometimes fake.
2. Marketing and sales
1. FB system has made it possible to really go in bound marketing work - let prospects come to you
instead of you running after them:
1. Thus the traditional sales force and selling system has changed from recruitment
to training and system:
You can have fan page drive the leads to you, and the content should sell
It saves you a lot of legwork, transpo expenses on prospecting. The sales kit could be
at FB post; you need not be intimidated by SG and HoA presidents. You can jump
over the bakod via the CP and FB
The seller need not be a professional seller. They could be students who love FB (members
of Krusty Krab hehe2 who sells a group who does this, and closers.
Ali Baba Shopee and Lazada are the new supermalls, selling across many regions..
You have noticed that many FCMG are now participating in their sales Thus FB
has its market place. It also trying to dominate the job search market (recruitment)
and sales: through ads, lead generation, and harvest and offers
With this what would traditional businesses do?
1. Overhaul their set ups and rethink about:
1. Media strategy ads pend
2. Sales organization
3. Sales strategy
2. The media, ads industry must start overhauling their system
FB employs millions of FB fan pages authors, for free and get revenues for FB for free work. There are certain FB pages that generate 10,000 of views, I dont get paid for that. That is for just being liked and popular and for that matter, taking from the surname of the chairman, suckers...
We all ready started this mindset shift
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