Professor on Entrepreneurship
Facebook Ads Targeting
FB Ads Targeting
Why FB is impt.? It is important place to advertise. It has made many people addicted. Learning this FB ads is a great way how to make money
The video here I think focuses on PTM - targetting and does not talk much about the ad.
Here the author talks about the:
1. Campaign
2. Adsets (the PTM)
3. Open the ads manager
1. Determine the objectives: traffic, conversion etc.
2. Determine the PTM
You can encourage people
4. Make the ads.
1. Custom Audience
Narrow down the target: Custom audience (what people are all ready visiting your website or are all
ready who liked you or followers. Or people who have bought the products.
1. Location
2. Age
3. Sex
2. Look alike audience Who are just like the custom audience. (FB will look for people who bought
all ready your products.
1. Religion
2. Likes/dislikes
5. Facebook pixels - you put on your website to determine the demographics of people who visit your ads...
Targetting - how to do it? But by research; narrow down the target market so that you dont waste the
money, you cant sell to say 200,000,000 audience
1. Guessing
2. Look at the JV and the demographics
3. What the owner thinks as PTM
4. Look at the custom audience
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