Homepage blue print to make it converting page

Professor on Entrepreneurship





1.   Offer options to the prospect if you have multiple products
      If you have bread and butter  product, give more emphasis on core products.
      say fencing vs gazeebo,

     Dont be too general.   Which will turn off your prospect for the bread and butter

2.  Clear and visible  specific navigation.

    1.   Testimonials
    2.    Prices
    3.  Contacts (in pages)

3.   What is the main offer?  Avoid technical lingo

       (avoid slider, carousel)    Stick with one image and message

4.  Call out the benefits  (do not dive into into features)

     What are they going to get perks

      Benefit                   (Emotional)                                          Icon (visual cues)

      Logical           (bullet points  not exceeding 10 benefits)

5.  Include testimonials  (product review)   Social review.  Real picture of the reviewer.

    Include a video testimonial.   Use a plug in proof...

6. Call to action.  Make it easy.  Make it stand out not of same color   (make it stand out)

    1.  Call, or have consultation.   Only 3 to 10% go to the site to buy

    2.  Secondary call to action.   (have a magnet)

    Have a one final offer if they are exiting.

    Avoid stock images,  have plenty of white space.  Have bold.   Clear call to action

    Does this example follow the above:    https://holygardensplots.blogspot.com/