The Use of Social Media in Marketing - My Personal Observation

Ateneo Professor on Entrepreneurship

                                   

The current debacle of FB at Wall St woke me up to the reality of social media of marketing.  During the past year, our efforts to marekt were on:   blogging, SEO, twitter, flicker, FB, FB fan pages.  But our sales have not been stellar.

The wall st insider calls FB a mere advertising agency;  no real assets and no clear business model.

In the graduate school, marketing students are enamored on digital marketing.  On line business.  However, it does not work that way.



 
 A Digital Shit?


I think that social media is useful in creating awareness (advertising) in the digital world and among netizens.  However, there is the 70% of the market out there without computer or android cell phone.
Branding which was forgotten works.   Giving a pleasant customer experience works.  The old marketing still works for Philippine setting.  The old media still works and persist.

As it is, I can say that we spent too much time on social media with very little or at times 0 results.  Maybe 5 to 10% of marketing efforts and time should be spent on digital marketing,  Nothing more.

A world of chat;  compressed communication in l40 characters or less

It should not escape observation that Tweeter and FB depend and is effective for messages of  140 characters or less;  SMS is kinder with 160 characters.  What can you say with 90 characters?  Not much.  But it forces you to say much with less, and to be more persuasive and  attention catcher in composing your tweet or FB message.

FB is not even an advertising agency;   it is merely a link page.

Is This the Start of the Financial Armageddon in the US?

Dow Suffers Biggest Monthly Point Loss in 2 Years

                    

Dow Jones index ended 820 points lower in May at 12, 393, erasing gains made in March.  The market was spooked by:


 



l.  Lower employment figures than expected;

2.  Higher number for unemployed food stamps;

3.  Lower oil prices  from $l05 to $86/ barrel (bad news for energy companies;  good news for consumers)

4.  Dismal news on:

 


         Facebook which started at  $38.00 and ended last May 3l at $8 lower (that erased a lot of values)
 

         JP Morgan Chase of $2B on trading losses which damaged the reputation of Jamie Dimon, CEO of Chase

         The announcement of ECB President Draghi of Greece exit from the Eurozone.  Spain, which may exit earlier, promises to be a much bigger concern.

Investors Fleeing to US Treasuries

Investors were flocking to US debt instruments -  the US treasuries whose yield was at l.54%  its lowest.  It used to trade at 1.62%  (Take note China is dumping these instruments)

Is this the start of Financial Doomsday in the US?

The FB and Greek Tragedy, Cheap Oil,

                    
                            Wall street investors dislike Facebook



 This is a frightening scene we do not want to see, but is happening

This feed from the Wall street daily is both tragedy and triumph:


                   

                                       
                                 The IPO stock prices was not a good wedding present


l.  The facebook IP which has cratered by 30%.  Before the IPO, many pundits were warning that
it was overvalued and overhyped.  Many still went with the purchase.  If it was 30% off that is about
$30 billion evaporating in just a week.  That is a tragic loss for many investors.  Lesson:  not all things are good investment, no matter how popular.

2.  There is a bank run now in Greece. (or shuttered banks)
                 


                  

3  The oil inventories is now the highest in history and this is the reason that oil is at its lowest.
(We are aware of the Bakken oil fields, the fracking of oil, and even dry fracking)

It is nice to have this kind of inside information from Wall st.

                                
  

The Greek and FB tragedy, the triumph of cheap oil (again)