After meeting with the maintenance staff and their contribution to the Product aspect of the marketing plan, this post had one on one with the head.
We discussed:
1. Price increase of up to 20% of products and services. True mark up 1/ 1 - mu x old price
2. Price protect: privilege card
Premium less 10% on product, less 15% on funeral and interment service
loan privileges, no dp, 0 interest on 1 year term, 0 dp. Good for 5 years
Maximum of 5 availment for each category
Value:
One lot 100,000 x 10% P10,000.00
IS 35,000 x 15 5,250.00
FS 45,000 x 15% 6,750.00
Total 22,000.00 just for P4,950 initial payment' THATS 400% BENEFIT
Prime same as above but price protect for at need (mark up of 30%) good for 10 years.
Holder can opt to refund, but loses all privileges. Good for 10 years.
3. Raffle: sbu raffle of 1% of gross sales: for 500 plots, for gadgets and appliances
2026 1% of sales for 1,200 plots 1 vios. Toyota. (Huhulugan ng sbu for one year)
One lot Pre need 100,000 x 10% P10,000
At need protection 30,000
IS plot 22,000
62,000!!!
THAT's X 6X BENEFIT FOR P9,500 PRIVILEGE CARD
We have not quantified the value of 0 interest, 5 years to pay, loan privileges
