Ateneo Professor on Entrepreneurship
This is a repetition of the previous statements that in order to build an LCP, you need : a free web/blog site, a marketing software like A Weber, Chimp Mail (but this is ugly) Magic Response, Get Response which are complete platform: capturing email (opt in), template for the opt in, landing page, and template for newsletters and emails.
You must however concentrate in creating an attractive magnet to draw in those who will be your future buyers. Concentrate on making your landing page:
1. Simple
2. Attractive
3. Magnetic
4. Compelling
How to generate more leads/traffic with opt in forms:
Adding opt in to your blog
Showing posts with label opt in. Show all posts
Showing posts with label opt in. Show all posts
Saturday, December 21, 2013
More on Creating LCP (Landing Capture Page)
Ateneo Professor on Entrepreneurship
Creating Capture Page with AWeber
You need to employ internet marketing to generate your lists/leads. Without leads/prospects, there could be no sales. List become the sale/money for the business. You may have great blogs, webs, social media, but without lead generation, there could be no increase sales.
Lead generation is about getting email addresses. Without the email addresses, all internet marketing (outbound) is useless. You have to get that email address.
Email owners though have gotten around this strategy of marketers by having anti spam filters, and having the law on their side. Thus the opt in, (permission marketing ) was born. This is also called "permission marketing" You will not send any email to the recipient unless you have his permission. He has to send in his email via: squeeze page, landing page or via opt in web form. This is what Landing Page Creation is all about
A weber and Mail Chimp seem to be the commonly availabe opt in package. A weber starts with $1.00/per month. and charges rises accordingly according to the volume/number of email in the lists. It does 3 things: webform generation, creating the lists gathered from the opt in, and sending emails/web emailsl in bulk.
In the beginning you may do the following: get the web form, have the email gathered in google docs or in another web page
Creating Capture Page with AWeber
You need to employ internet marketing to generate your lists/leads. Without leads/prospects, there could be no sales. List become the sale/money for the business. You may have great blogs, webs, social media, but without lead generation, there could be no increase sales.
Lead generation is about getting email addresses. Without the email addresses, all internet marketing (outbound) is useless. You have to get that email address.
Email owners though have gotten around this strategy of marketers by having anti spam filters, and having the law on their side. Thus the opt in, (permission marketing ) was born. This is also called "permission marketing" You will not send any email to the recipient unless you have his permission. He has to send in his email via: squeeze page, landing page or via opt in web form. This is what Landing Page Creation is all about
A weber and Mail Chimp seem to be the commonly availabe opt in package. A weber starts with $1.00/per month. and charges rises accordingly according to the volume/number of email in the lists. It does 3 things: webform generation, creating the lists gathered from the opt in, and sending emails/web emailsl in bulk.
In the beginning you may do the following: get the web form, have the email gathered in google docs or in another web page
Opt in tactics for your web site
Ateneo Professor on Entrepreneurship
You may use your own website, Weebly, blog: wordpress or blogger to put in your opt in/offer, even in FB to have your permission marketing form. I dont know if A weber has still a free form.
I think it is cheaper and more convenient to subscribe to A weber because it does 4 things for you:
1. Generate Web form
2. Create the list (coming from the opt in)
3. Auto responder (to the emails)
4. Send bulk emails/campaign internet materials: from web email, or blog posts. Wow
Google Opt in
Creating an order form
You may use your own website, Weebly, blog: wordpress or blogger to put in your opt in/offer, even in FB to have your permission marketing form. I dont know if A weber has still a free form.
I think it is cheaper and more convenient to subscribe to A weber because it does 4 things for you:
1. Generate Web form
2. Create the list (coming from the opt in)
3. Auto responder (to the emails)
4. Send bulk emails/campaign internet materials: from web email, or blog posts. Wow
Google Opt in
Creating an order form
Create high quality landing pages
Ateneo Professor on Entrepreneurship
You can draw in more opt in if it is an attractive landing page
An important part step of email marketing is creating landing pages. It seems to be understood very well by webmaster. But as entrepreneur, you must understand this and even learn how it is done so that you can get the right designer, or software for your company
You need a landing page, a third party website to collect email addresses, an autoresponder: to thank those who subscribed, send email blast, or even newsletters. There are free sites but they do not have attractive templates. A weber and Get Response are those sites that I think give best templates and complete platform to do your email marketing. A weber monthly is steeper. $19.00/month, Get Response is $15.00. I will go for Get Response
By Kevin Timothy
You need a free website/blog hosting, Autoresponder say from A weber, Mail chimp
How and what is Lead Capture Page
It is the first page for the customer. The purpose is to capture contact information. The lead capture page utilize the power of follow up. Most of those who visit your page must be followed up.
Features:
1. It must be simple
2. It must load quickly
3. It must mention the benefits for the customer to give his email
4. It must have CTA (call to action: submit, get now, Go, Enter)
You can draw in more opt in if it is an attractive landing page
An important part step of email marketing is creating landing pages. It seems to be understood very well by webmaster. But as entrepreneur, you must understand this and even learn how it is done so that you can get the right designer, or software for your company
You need a landing page, a third party website to collect email addresses, an autoresponder: to thank those who subscribed, send email blast, or even newsletters. There are free sites but they do not have attractive templates. A weber and Get Response are those sites that I think give best templates and complete platform to do your email marketing. A weber monthly is steeper. $19.00/month, Get Response is $15.00. I will go for Get Response
By Kevin Timothy
You need a free website/blog hosting, Autoresponder say from A weber, Mail chimp
How and what is Lead Capture Page
It is the first page for the customer. The purpose is to capture contact information. The lead capture page utilize the power of follow up. Most of those who visit your page must be followed up.
Features:
1. It must be simple
2. It must load quickly
3. It must mention the benefits for the customer to give his email
4. It must have CTA (call to action: submit, get now, Go, Enter)
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