How to get a community of loyal customers?

Ateneo Professor on Entrepreneurship

                                  

Repost from Inc by Les Mckeown | September 4, 2013

Fierce loyalty is an idea that comes from the recent book of the same title by Sarah Robinson.  Great customer service is essential to fierce loyalty.  It is not only possible but is necessary to build customer loyalty in this very competitive environment.

Example of fiercely loyal customers are buyers of Harley Davidson motorcycles:  they have decals, clubs, t shirts and caps which demonstrate fierce loyalty to the brand.

Home away from home at University belt

This requires deep commitment, first and foremost from the organization so that in return, the customers become fiercely loyal.

What are the benefits of fierce loyalty to the business:

1.  Empowered evangelists (apostles)
2. Grass root R & D;
3.  Hunger customer base
4.  Lower customer attrition (leaving and abandoning your product)
5.  Happier customer