Ateneo Professor on Entrepreneurship
Rizal Philippines
September 28, 2019
David Ogilvy the father of modern advertising espouses long copy and thats where his firm is well known for. In advertising agency, the copy writer was the king. Indeed, the copy writer must look for one great feature/benefit of the product and pound on this and this what sells the product. Ogilvy prescribes to praise the product to high heavens even if means writing a two full page newspaper.
But times have changed. You need to catch the attention of the reader in about 2 seconds as you scroll the Smartphone. That is the only time allowed for you. (So even web links or news posts, videos are limited to only two minutes read or play)
The AIDA cans can only be 4 lines
Attention/Arousal - Greek yogurt can increase your life span by as much as 10 years
Interest: 4 out of 5 Greek yogurt is taken by Hollywood stars
Desire: get 5 + 1 free now for only P250.00/ bottle of 5 and offer is until October 15 only
Action: PM, text or call us now: 0915, 456 7910
This call for focus and hard thinking to create an ad that works.
Strive to to make every post count.... You cant just post anything at FB. Dont weaken your positioning by posting useless items, or those that demean your product and organization. Post only those that are related to mission and vision. and those that promote your competitive advantage
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment