The new big advertising platform is Facebook

Ateneo Professor on Entrepreneurship

Rizal Philippines
September 29, 2019

The old paradigm model for digital marketing has been blogs, webinars, videos  SEO and other stuff.
I am reading old digital marketing books written circa 2000 and after hearing and seeing many posts, now think they are obsolete

I seldom blog.   Very few people read the blogs.  But thousands read FB pages posts especially if you share them with groups (and there are increasing number of groups)  And many likes are organic. Many pm end up in sales.... I could be very rich now in one months time just by number of inquiries at the FB page manager

The main tasks for a business are:

1.  Discover and create the value it must offer to a Primary Target Market

2.   Communicate this value  by ads, promotion, sales people, POS etc,

3.  Leveraging the  communication process

   While the basics of sales process has not changed ie like AIDA, being unique, having Main (Unique Value Proposition)  that of building trust, and being courteous, many of the sales procedure  can be leveraged and automated:

      1.  The best medium to draw in awareness is via smartphone and using FB, FB has 2 Billion monthy
            users beating Google due to simplicity of posting, making comments, sharing, creating groups
            posting instantly pictures from a picture phone. It has become the biggest marketing platform.

     2.   You can get many head count not from newspapers (which is nearly extinct) from TV (which can
            be zapped by remote and even billboards.  Everybody is glued to his smartphone

    3.  You can do more of inbound marketing, ie drawing attention to your site, or FB pages instead of
          doing outbound, doing tedious leafletting or prospecting,  You can get past Secretaries, HoA leaders
          ship and SG using FB posts.

    4.  You can have a set of staff who create awareness on FB, and another set of closers.

    5.  Many people are into business, from home, and are into entrepreneurship very easily because of FB

    You cant ignore the effect of FB.  I used to be against  this in the office or at graduate school.   Formality
     through Gmail.

     But how do your staff communicate with one another via FB, via messenger. It is very easy to open an        FB account and send pictures and attachment.  FB is the new medium.  All others have become passe if
    not obsolete