As we teach entrepreneurship and strategy we say PESTEL P for political and L for legal and businesses in the said state are facing tough PESTEL challenges. Capital residents are fleeing the state:
1. Rising fuel prices. - due to closure of gasoline stations and two big refineries. Gas stations could not upgrade to double walled tanks (to prevent fuels spills in case of catastrophe,) because they could not afford to comply in 2026. They would be fined $5,000 a day for non compliance. Some simply quit and closed their stations Furthermore, the closure of the two refineries cut the supply of fuel in the state substantially with repercussions going as far as Arizona
The shortfall is filled by imports from Asia thus negating the goal of zero emission because the tanker transporting the gasoline from Asia use dirty bunker fuel oil
2. Airlines avoiding California now for high fuel costs. The military fuel supply is now in danger
Thus threatening tourism, logistics and security in the state.
3. Apple expanded their campus elsewhere with a budget of $6b because of changes in taxing capital capital expenditures.
4 The state is imposing taxes on the rich the millionaires of 2% of NW.
Investors and businesses are migrating where PESTEL are friendlier. Not pests.
The golden state is no more golden and killing the goose that lays the golden eggs.
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