The billionaire saw the farmer working so hard - selling vegetables and competing hard on price. Racing to the bottom.
Build business around value. Sell solutions instead of products
The billionaire advised the farmer that instead of selling vegetables, he sell the source. Many urban dwellers want to raise vegies in their apartments. Why not sell $20/bag of soil branding Organic Heritage Soil. He automated the soil packing. Marketed via internet. And made $300,000 a year.
Business ideas galore?
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