They look for 3 things
1. Solution to a problem/problesm: eg. pest control, flood control, health problems, marriage counselling health issues
2. Convenience - a car, motorcycle, AC, air travel, remote control, computer
3. Experience: kidzoona, trip, hotel, vacation, adventure, food trip etc.
Which type of business are you in?
What are you doing to be th best in that category....
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