Email Marketing Tips by Sales Hunter

Ateneo Professor on Entrepreneurship

From Sales Hunter by Mark Hunter | March 6, 2013 

There is the wrong and right way to do your marketing via email.  Email is really a part of modern times.  It is economical (no need for envelopes, bond paper and stamps) and is instant.   However, you can do it wrong.  Some tips from Mark Hunter:

l.  Subject line should be short, concise, and catchy.  50 characters for regular PC and 25 characters for mobile;

2.  Length:    as in blog, the ideal length is max of 100 words.

3.  Content:   you must engage the reader (not inform only) and therefore you must be relevant.  

Read more on 3 fatal mistakes in email marketing 

Fwd: How to Win Back a Lost Customer from Intuit Small Business

A business creates customer.  If it loses customer, it must do everything to win back the customer.
Intuit Small Business covers this.

---------- Forwarded message ----------
From: Intuit Small Business Blog <blog@intuit.com>
Date: Fri, Jun 22, 2012 at 8:05 PM
Subject: How to Win Back a Lost Customer

	Daily Update How to Win Back a Lost Customer Estimates vary, but most studies suggest that the average small business loses up to 40 percent of its customers a year. Many entrepreneurs assume that these patrons are gone for good, … 25 Essential Kindle Fire Apps for Small Businesses – 2012 Edition The $199 Amazon Kindle Fire has been burning up the Android tablet sales charts and, at less than half the price of an iPad, it's easy to understand why. Although … In the Trenches: A Test Vacation September isn't very far away. Although it may not matter to you, that's when I'm scheduled to be sitting on a beach drinking fruity cocktails for a week — and … Intuit Releases QuickBooks 2012 R9 Intuit has released the R9 update for the U.S. version of QuickBooks 2012. At the time of this writing, the release was available as a manual update from the Intuit … Shop Intuit: Website Services QuickBooks Payroll GoPayment Point of Sale Get Help: Support Community

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