Ateneo Professor on Entrepreneurship
From Sales Hunter by Mark Hunter | March 6, 2013
There is the wrong and right way to do your marketing via email. Email is really a part of modern times. It is economical (no need for envelopes, bond paper and stamps) and is instant. However, you can do it wrong. Some tips from Mark Hunter:
l. Subject line should be short, concise, and catchy. 50 characters for regular PC and 25 characters for mobile;
2. Length: as in blog, the ideal length is max of 100 words.
3. Content: you must engage the reader (not inform only) and therefore you must be relevant.
Read more on 3 fatal mistakes in email marketing
From Sales Hunter by Mark Hunter | March 6, 2013
There is the wrong and right way to do your marketing via email. Email is really a part of modern times. It is economical (no need for envelopes, bond paper and stamps) and is instant. However, you can do it wrong. Some tips from Mark Hunter:
l. Subject line should be short, concise, and catchy. 50 characters for regular PC and 25 characters for mobile;
2. Length: as in blog, the ideal length is max of 100 words.
3. Content: you must engage the reader (not inform only) and therefore you must be relevant.
Read more on 3 fatal mistakes in email marketing
