Using social media for competitive research.

Ateneo Professor on Entrepreneurship

From Small Business Trends.

The social media could be used for market research:  twitter, facebook, Pininterest.

Since their tweets and fb posts are public, these are the things you can learn from them:

l.  target market;

2.  their mvp;  theirs stories;

3.  how do they treat competitors.

You can not afford not to have social media as a marketing tool