Facebook ad mistakes to avoid from Deepend...

Professor on Entrepreneurship

Rizal Philippines
November 3, 2019









Tips:

1.  Keep it simple

     1. Single campaign

     2.  Two adsets only

    3.  large audience targetted in the beginning vs. focussed smaller (because  you turn off other leads


2.  Not targeting strategically:  (when you go to the next stage) of acquaintance

    1.  From what you know

    2.  Your research on target audience:  demographics, pages they like, FB activity

3.  Not trying different hooks

      say 3 hooks (benefits) of the product:   You never know the hooks  that attract the customer (you do
     not know until you try

4.  Not warming up:

    You have not given enough information not  made the trust of buyers and appear as sleazy salesman
   
    1.  Give advice by video

   2.  Lead magnets to get people to read on.  

       1.  Send

5.  Too hands off, or hands on

    1.  Too much hands off, and get impatient monitoring ads very frequently.  Increase budget to those
         that work, and leave those that do not.   Have 72 hours for it to work

6.  Objectiveconfusion:

    Determine the goal (in the ad)

     1. Retarget, conversion, traffic?

    2.  FB has target of 50x response so that the algorithm can work..

   3. In a smaller area, maximize the reach

 

For want of a nail, a kingdom was lost - Benjamin Franklin

Ateneo Professor on Entrepreneurship

Rizal Philippines
January 12, 2018

What is the reflection learned from this saying?

While we say that  God is in the details, we cant afford to micromanage and stall the progress of the companies. We cant continue admiring the daisies while uprooting the roots

While others may interpret it the other way, sin of omission can have grave consequences, over thriftiness, over detail can have the same consequences.

I have seen some "leaders"  managers over manage and over control stifling initiative and resourcefulness among its people. There was this retail and food establishment whose top  management (its board) was literally the CEO, dictating the accounting policies and inventory system which were not practical and not in accordance with existing practices. They belong to another profession and try to pretend they know-it-all.   Without investing in a POS system and without considering that there is batch production involved, they want every item counted and the poor staff does nothing but count and no longer gives service to the  customer. For want of counting, the business could be lost.

Are you running business this way?  Be aware

Are you micromanaging?   Are you acting your position in the organization.  Are you the chairman, and act as if the CFO?  Are you over managing (enemy of lean system) and counter productive in cost reduction