Facebook ad mistakes to avoid from Deepend...

Professor on Entrepreneurship

Rizal Philippines
November 3, 2019









Tips:

1.  Keep it simple

     1. Single campaign

     2.  Two adsets only

    3.  large audience targetted in the beginning vs. focussed smaller (because  you turn off other leads


2.  Not targeting strategically:  (when you go to the next stage) of acquaintance

    1.  From what you know

    2.  Your research on target audience:  demographics, pages they like, FB activity

3.  Not trying different hooks

      say 3 hooks (benefits) of the product:   You never know the hooks  that attract the customer (you do
     not know until you try

4.  Not warming up:

    You have not given enough information not  made the trust of buyers and appear as sleazy salesman
   
    1.  Give advice by video

   2.  Lead magnets to get people to read on.  

       1.  Send

5.  Too hands off, or hands on

    1.  Too much hands off, and get impatient monitoring ads very frequently.  Increase budget to those
         that work, and leave those that do not.   Have 72 hours for it to work

6.  Objectiveconfusion:

    Determine the goal (in the ad)

     1. Retarget, conversion, traffic?

    2.  FB has target of 50x response so that the algorithm can work..

   3. In a smaller area, maximize the reach