Facebook ads Targetting

Professor on Entrepreneurship

Facebook Ads Targeting






FB Ads  Targeting

Why FB is impt.?  It is important place to advertise.  It has made many people addicted.   Learning this FB ads is a great way how to make money

The video here I think focuses on PTM - targetting and does not talk much about the ad.

Here the author talks about the:

1.  Campaign

2.  Adsets (the PTM)

3.  Open the ads manager

      1.  Determine the objectives:    traffic, conversion etc.

      2.  Determine the PTM

          You can encourage people

4.  Make the ads.

       1. Custom Audience
       Narrow down the target:   Custom audience  (what people are all ready visiting your website or are all
       ready who liked you or followers.    Or people who have bought the products.

            1.  Location

            2.  Age

           3.  Sex

     2.  Look alike audience  Who are just like the custom audience.    (FB will look for people who bought
          all ready your products.  

          1.  Religion

          2.  Likes/dislikes

 5.  Facebook pixels  -   you put on your website to determine the demographics of people who visit your ads...


      Targetting -  how to do it?  But by research;  narrow down the target market so that you dont waste the
      money, you cant sell to say 200,000,000 audience

     1.  Guessing

     2.  Look at the  JV and the demographics

     3.  What the owner thinks as PTM

    4.  Look at the custom audience