Professor on Entrepreneurship
Rizal Philippines
November 3, 2019
You can make your website and ads more persuasive.
1. Getting the foot in the door. Once the prospect gets his foot in, does a little thing for you, the more he is likely to do bigger thing. After he requests for a video, schedule a meeting
2. Truth become real with repetition (at the title at the text
3. Fear of losing
1. What do they lose - savings
2. Start saving money vs., stop losing money (mention hell first)
3. Scarcity
4. Mirror effect- people respond if you are placing yourself in their shoes... Or how the same work
helped other people just like them. Loo for the testimonial. (in the same age group)
Use the same word what
5. Use band wagon effect(herd) We do what the others do, Where the trend is going
"Join the hundred customers who have chosen your product, others who have
Proof.com plug in.
6. Identifiable victim
It helps to narrow it down, with a specific case study. Testimonial with whom they can identify
7. Analysis paralysis
Avoid too many options/choices
Studies have shown too many
Simplify: Rule: one person, one offer, one information for the person to make a decision. If it is
loaded with too many information, that tends to confuse, remove the others
8. Anchoring
Say bigger price.. And then plug in the smaller price (even when big, looks reasonable)
Show more expensive price first...
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