Copy writing that works - turning words into cash, reenforcing relationship with customers

Professor on Entrepreneurship

Copy writing tips for the beginners;  Writing the sales page, the landing page.  It is long

IT IS COPY THAT CREATES WEALTH FOR THE ENTREPRENEUR.  NOTHING CAN COME CLOSE TO THE WEALTH CREATION CAPABILTY OF A COPY.

All entrepreneurs and businessmen must know how a good copy look like







Copy writing that works for beginners by Dan Lok

How do you convert value or your product into cash.  You need to communicate this effectively.
What leverages this is copy writing....    (It is salesman in print) Writing to sell...

How to influence others?

How to make words into money?   Use written word to enhance and extend relationship with customer that includes salesmanship

How to do it/

    1.  Make tons of research on customer  to make a good copy

   2.  Find the words:  that arouse curiosity, take action,

   3.   Look at the  ads of Lazada, Amazon

     1.  Language of the PTM
     2.  Competition
     3.  Engage with the audience

 4. Swipe cheats...  (headlines that work)

    Start writing, start writing,  edit, edit



1. Some tips.

      not more than 4 lines per paragraph
      one word
      too much me me me (more of the customers needs and problems

2.  Headlines:

     First research:

    1.  Kind of conversation

   2.   Find the pain

   3.  Find the needs

       So that you can connect

3.  Headline:    Claim as a question:

    Who wants to.... (make P100,000 a year.)

    (Squeeze page -  secret)

   Make subject new:  (discovery)   product

   Introducing,  announcing

   Discover  

    Copy is not what you learn in school.   Write the way you sell/speak

            New

            Interesting

            Latest

     Avoid telling the why, more of the how.  How to make Pxxxx a year.

4.  Opening

      1.  Imagine

      2.  Here is what its all about

5.  Establish credibility

    1.  Establish yourself as an expert  (here is the me part, boasting part)

    2.  Anticipate objections

   3. Position yourself as an expert


 6.  Bullet points on benefits:

     Short sentences that tell much in condensed form about your product

7.  Testimonials

    1.  A video

    2.  Statement with picture and address

8.  The value justification:

   1.  Is the product worth it?

  2.  Is it solving the customer problem

9. Options for the customer

   1.  Give it up, go for the  old product or strategy

   2.  Do it yourself -   bumili nag sariling casket or gawin or maglibing sa likod bahay or farm plot

  3.  Risk reversal:   Can you guarantee the product;   (will the customer abuse?)

      If you dont pass, we refund

     If you are not happy with the product, we will refund

     If the lot will not appreciate, we will buy this bac

  10.  Call to action:

        Text, cal or email or message.  Put all the information that is needed

  11.  If you dont do anything you lose....the opportunity  the discount or the great offer