Professor on Entrepreneurship
Rizal Philippines
November 3, 2019
1. Rule of 1: one customer, one offer, one page... Keep it simple, one call to action
2. 5 second rule - because of limited attention. Less energy to comprehend.
1. what is the benefit
2. how to get this
3. specific action
3. 3 key benefits
say thousand songs of benefit (at apple)
1. Key feature so that ------> maintenance free (not more)
Headline, have icons
4. Short video of problems solved, how is it solved, what is lost, if the prospect did not go with you
CTA similar to others
5. Social Proof
Testimonials and proof to show the previous customers on experience with us.
Video
How did they find you?
What was the customer problem before
How did the company solve the problem of the customer
Will they recommend the product
Written testimonials (comment)
Not more than 5 sentences long, With picture of customer
6. Features list (the logical site)
Simple bullet list.. not more than 10
1. CS
2. Maintenance
3. Use checkmarks
This needs:
1. New blogs that will appear as websites; No posts allowed
2. That are more focused and readable.
3. That follows the above.
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