Sunday, November 3, 2019
Homepage blue print to make it converting page
Professor on Entrepreneurship
1. Offer options to the prospect if you have multiple products
If you have bread and butter product, give more emphasis on core products.
say fencing vs gazeebo,
Dont be too general. Which will turn off your prospect for the bread and butter
2. Clear and visible specific navigation.
1. Testimonials
2. Prices
3. Contacts (in pages)
3. What is the main offer? Avoid technical lingo
(avoid slider, carousel) Stick with one image and message
4. Call out the benefits (do not dive into into features)
What are they going to get perks
Benefit (Emotional) Icon (visual cues)
Logical (bullet points not exceeding 10 benefits)
5. Include testimonials (product review) Social review. Real picture of the reviewer.
Include a video testimonial. Use a plug in proof...
6. Call to action. Make it easy. Make it stand out not of same color (make it stand out)
1. Call, or have consultation. Only 3 to 10% go to the site to buy
2. Secondary call to action. (have a magnet)
Have a one final offer if they are exiting.
Avoid stock images, have plenty of white space. Have bold. Clear call to action
Does this example follow the above: https://holygardensplots.blogspot.com/
1. Offer options to the prospect if you have multiple products
If you have bread and butter product, give more emphasis on core products.
say fencing vs gazeebo,
Dont be too general. Which will turn off your prospect for the bread and butter
2. Clear and visible specific navigation.
1. Testimonials
2. Prices
3. Contacts (in pages)
3. What is the main offer? Avoid technical lingo
(avoid slider, carousel) Stick with one image and message
4. Call out the benefits (do not dive into into features)
What are they going to get perks
Benefit (Emotional) Icon (visual cues)
Logical (bullet points not exceeding 10 benefits)
5. Include testimonials (product review) Social review. Real picture of the reviewer.
Include a video testimonial. Use a plug in proof...
6. Call to action. Make it easy. Make it stand out not of same color (make it stand out)
1. Call, or have consultation. Only 3 to 10% go to the site to buy
2. Secondary call to action. (have a magnet)
Have a one final offer if they are exiting.
Avoid stock images, have plenty of white space. Have bold. Clear call to action
Does this example follow the above: https://holygardensplots.blogspot.com/
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