Professor on Entrepreneurship
Rizal Philippines
November 11, 2019
STILL ABOUT CONVERTING WORDS INTO CASH!
Copy writing, one of best paid jobs in the world is about converting words, concepts and ideas
into cash. No copy writing, no cash, Poor copy writing, little cash. So you must master
doing this craft if you are business owner or entrepreneur or somebody in sales and marketing
This is one of the best work I have seen on copy writing that really matters
Some copies work better than others, some copywriters give better tips than others.
Copy writing tricks by Chris Haddad
These video by Chris Haddad. I think is better than the rest. It focuses on being unique and being noticed. And thus, being unique, as a strategy in marketing, would work better than the rest.
1. Find out about the primal desires; why do men/women want about the products (and even work on this
sublimally) People make irrational and illogical decisions based on desires not logic. Find out wheat
they are. Research before hand.
2. PIG (Punched in the Gut Ad) to get attention
Get attention employ drama and emotion into your ad:
"My dad would have died had he not taken this GERD medication"
"Get 30 lbs from your girth and never talk about several stories of belly
fat again"
"The govt would not take care of my family, but with this device, I know
they will always be safe"
3. Make promises and claims with balls. Be bold. Do not be weak and tentative
"When you buy this product you will save 9% per month.
Make the product pay for itself"
"If you enroll in our course, we guarantee you will pass, if not
we will refund"
4. Be helpful and mechanistic with promises: Audience want to be helped.
People do not know how. You have to give them advice and instructions
to do things:
"Our software will let you do your payroll painlesslessly and quickly"
"If you outsource your payroll with us, you will have this on the dot every payday."
Not a minute less
"Our financial advisers will let you earn at least 2% annually year after year..
5. Confirm prejudices that are all ready in the mind of the
customers/audience
"Most men lie and are polygamous, how about...."
"Most women/wife will leave you with another man if you cant satisfy her....
"Most people resist buying memorial park because they fear they will die
soon. As per many Filipino superstition Here are more of them...."
We are not selling yet. We are entertaining and making the audience feel interested...
6. Transform buying into a great social or heroic act. Make buying a right thing to do.
"If you buy our product, you give more jobs and opportunities in the community"
"If you buy our product, you help us conduct a feeding program in the community,
to pay more taxes to finance the social services in this town"
'Its the greatest thing you can leave your family. Beautiful life story
not worry and heart aches
"Its the best thing you can do for your elderly. Give them a SC privilege card.
If you buy our product, we will give a Privilege Card that will entitle them to a 20/20%
big big discount. Can anyone beat that support to the seniors?....
7. 7 Deadly sins to use in the copy:
Gluttony - more things than you need. "More wealth than you can imagine
." "Unli rice" "Unlicall"
Libreng Galaxy phone ipaparaffle if you do this....
Greed - GE now only P1,200,000 to accommodate your entire family
Sloth - Easy, simple, we will do everything for you. Let us handle all
your worries
DP of P10,000 all in. Ready to move in.
We will handle all paperworks for you.
Envy - " You will be talk of the town" You will be most beautiful girl in town.
"Wait to see the eyes of your neighbor pop out"
Leave your neighbors in the municipal cemetery. Move into the
new neighborhood. Be the talk of the neighborhood once you
move up
Wrath Revenge. Be rich and let no one mock you more.
In death as in life, there is always a status symbol.
Pride - protect your family, honor tradition. "Leave a legacy and lasting
memory with a uniqueMausoleum; with imported caskets;
"Leave behind a lasting impression - with interment they will never forget."
"Have your mausoleum that will stand out. Have it designed by Michael
Adriano, the Phiulippines renowned Mausoleum designer/builder
Lust - "Last the whole night with this tablet Age is but a number..."
8. IF, THEN, WHY?
"If you are indebted by P100,000 as of now, and you have no source of income, then you should...
so that you should get off the hook.
If you have planned for everything in your life, and still you have invested in the final chapter of your life
then you should.... soon why so that the story shall be complete
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