Forceful and smart selling advise by Machiavelli

Forceful and smart selling advise by Machiavelli

The sales advice was probably adopted from the lines taught at Machiavellis Prince

There are 5 tactics:

The Illusion of Choice Technique (advanced closing strategy) ✔️ How to create scarcity and urgency in sales ✔️ The power of psychological triggers in marketing ✔️ Narrative control and authority positioning ✔️ The Strategic Retreat Method (reverse psychology in selling)

1. The illusion of choice

Control the choice. Do not give the customer unlimited choice

But actually the choice has been made. By employing the good

better strategy. Good is the more expensive and then presenting the

more affordable. It is often a used word: decision becomes inevitable

2. Creating scarcity:

Fear sells. It is better to be feared rather than loved

Either by telling shortage in inventory, or time frame. When there is risk or danger, a person rush to make decision We are adopting this in Temu marketing promos beginning March 16. Limited promo items, and campaigns running 4 weeks at most.

FOMO (fear of missing out)

3. Psychological triggers

Mask of authencity. Perceived authencity. Skill appears trustworth.

One who can give a good advice to build trust.

Appear to be one with them, but actually pushes own agenda

4. Narrative control of authority

Ask question vs defending. Stay on offense.

Appear to be the expert

5. Strategic withdrawal

Dont be desperate. Appear to be not needing tthe agent.

1. Now is not the best time

2. Maybe you need to have more research

Do you appear to be manipulative? But are you not selling everyday. ?

Machiavellis thought on selling

Psychological Triggers for Website optimazation to make it more persuasive

Professor on Entrepreneurship

Rizal Philippines
November 3, 2019

You can make your website and ads more persuasive.





1. Getting the foot in the door. Once the prospect gets his foot in, does a little thing for you, the more he is likely to do bigger thing.  After he requests for a video, schedule a meeting

2. Truth become real with repetition (at the title at the text

3.  Fear of losing

    1. What do they lose -  savings

    2.  Start saving money vs., stop losing money (mention hell first)

    3.  Scarcity

4.  Mirror effect-  people respond if you are placing yourself in their shoes... Or how the same work
    helped other people just like them.  Loo for the testimonial.  (in the same age group)

    Use the same word what

5.  Use band wagon effect(herd)   We do what the others do, Where the trend is going

  "Join the hundred customers who have chosen your product, others who have
   Proof.com  plug in.

6.  Identifiable victim

     It helps to narrow it down, with a specific case study.   Testimonial with whom they can identify

7.  Analysis paralysis

    Avoid too many options/choices

   Studies have shown too many

    Simplify:   Rule:   one person, one offer, one information for the person to make a decision. If it is
                               loaded with too many information, that tends to confuse, remove the others

8.  Anchoring

    Say bigger price.. And then plug in the smaller price (even when big, looks reasonable)
    Show more expensive price first...