Our guest entrepreneur at the Middle Management Program last Monday June 6 was Mr. Antonio Tony Tiu, chairman CEO AgriNurture Inc. ANI which is tagalog word for ANI, has for its mission statement, "from farm to plate" ANI makes over a million sales annually.Tony who is a DLSU graduate, and MPA from UP (he also holds masters degree in intl finance in Australia, started out with the humbling job of liquidation sales of about to be folded up post harvest equipment business. They did so well selling the equipment, that instead of folding up, they decided to continue the business, the precursor of ANI.
ANI markets under the brand name FCA and sells and distributes fresh fruits and vegetables to wet markets and SM, exports fruits to all parts of the world most especially China. They did well after the Japan radioactive scare. But ANI thrives on a business model that balances the desire of producers to get more value for their produce and for consumers to pay less. Farmers in China get 90% value for their produce, 65% in Japan in Korea, and only 45% in the produce. Why is this so in the Phil? There is so much loss post harvest (40% and so much meddling from middlemen and even from those who serve and protect along the highway- the kotong cops. ANI has been able to reduce post harvest losses to l5% - quite an achievement.
Some of their products: fresh fruits and vegetables tamarind, fresh buko juice hybrid rice, brown rice
Listings: PSE (they are the only publicly listed agricultural company at PSE and Australia stock exchange
Some key points from Tony:
l. Be motivated by your sense of Mission. Its not about anymore about making money for yourself, but for the farmers and food security.
2. Food security will be a great problem which the government must address now. We will have a rice shortage.
3 Mindanao holds a lot of promise for food production and and processing. The peace and order situation must be addressed however.
4. The government does not have all the answer, or must have run out of strategy to solve poverty and other problems of the country. The private sector and the entrepreneurs can. The entrepreneurs are the answer to our problems (Dr. Ciel Habito shares the same view in his economic briefing Eagle Watch the following day.
5. Inventory planning for fresh produce: You maintain a database of what sells and what does not sell. You deliver to the outlet what sells. Period
6. An enterprise constantly creates value by reducing costs, no matter how small, and finding new uses for its products/facilities.
7. ANI thinks global and is doing global business now. They do not have enough resources to cover all of China. They can serve only coastal cities
8, If you help/serve the farmers, you help l/3 of the total Philippine population and another 1/3 indirectlly.
9. The problem of farmers is access to credit. That is why they have Agricultural Bank of the Phil which lends farm inputs instead of money to the farmers.
One of the truly amazing entrepreneurs I have met. With a deep sense of social responsibility. A man with a burning mission Who has touched many lives. We need more like him
ANI markets under the brand name FCA and sells and distributes fresh fruits and vegetables to wet markets and SM, exports fruits to all parts of the world most especially China. They did well after the Japan radioactive scare. But ANI thrives on a business model that balances the desire of producers to get more value for their produce and for consumers to pay less. Farmers in China get 90% value for their produce, 65% in Japan in Korea, and only 45% in the produce. Why is this so in the Phil? There is so much loss post harvest (40% and so much meddling from middlemen and even from those who serve and protect along the highway- the kotong cops. ANI has been able to reduce post harvest losses to l5% - quite an achievement.
Some of their products: fresh fruits and vegetables tamarind, fresh buko juice hybrid rice, brown rice
Listings: PSE (they are the only publicly listed agricultural company at PSE and Australia stock exchange
Some key points from Tony:
l. Be motivated by your sense of Mission. Its not about anymore about making money for yourself, but for the farmers and food security.
2. Food security will be a great problem which the government must address now. We will have a rice shortage.
3 Mindanao holds a lot of promise for food production and and processing. The peace and order situation must be addressed however.
4. The government does not have all the answer, or must have run out of strategy to solve poverty and other problems of the country. The private sector and the entrepreneurs can. The entrepreneurs are the answer to our problems (Dr. Ciel Habito shares the same view in his economic briefing Eagle Watch the following day.
5. Inventory planning for fresh produce: You maintain a database of what sells and what does not sell. You deliver to the outlet what sells. Period
6. An enterprise constantly creates value by reducing costs, no matter how small, and finding new uses for its products/facilities.
7. ANI thinks global and is doing global business now. They do not have enough resources to cover all of China. They can serve only coastal cities
8, If you help/serve the farmers, you help l/3 of the total Philippine population and another 1/3 indirectlly.
9. The problem of farmers is access to credit. That is why they have Agricultural Bank of the Phil which lends farm inputs instead of money to the farmers.
One of the truly amazing entrepreneurs I have met. With a deep sense of social responsibility. A man with a burning mission Who has touched many lives. We need more like him
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