Promoting Entrepreneurial Revolution
ATENEO DE MANILA UNIVERSITY
GRADUATE SCHOOL OF BUSINESS
COURSE SYLLABUS
ENTREPRENEURSHIP
(Innovating and Competing in the 21st Century)
2012
Rockwell Campus
ATENEO GRADUATE SCHOOL OF BUSINESS
MASTER IN BUSINESS ADMINISTRATION
ENTREPRENEURSHIP
(Innovating and Competing in the 21st Century)
COURSE TITLE: ENTREPRENEURSHIP
COURSE DESCRIPTION:
Traditionally, entrepreneurship is understood to be just putting up new business and that the term does not apply to corporate setting. The course addresses the problem that a start up entrepreneur faces – to have a me-too, just like the other hundred businesses in the same market, competing for a shrinking market. At the same time, the bosses of big business, awash with cash and basking in their past success and glory think nothing could go wrong, become lax and suddenly find their sales and cash flow shrinking.
The course emphasizes that a business must be new, and if it is old, it must rejuvenate its products, process, markets and the way it does its business. Customer demands, needs change, industries change and businesses and its leaders must rapidly adapt to this rapidly changing business landscape. To stand still is to invite death of the business.
Some of the areas that the course addresses:
The vision of the business must be compelling. It must be owned passionately by the owner. It must be forceful enough to marshal the organization, stockholders and the market. It must be differentiated and unique
The business model must be carefully and thoroughly scrutinized and analyzed. Most companie (now seven out of ten) innovate their business models to tap the bottom of the pyramid and middle market especially in the emerging market. The business models need to be changed. You cannot run 200 kmh on a business model designed for 80 kmh. Yet, some companies insist on competing in new markets with aged and tired business models.
Innovation, creativity, invention play important role in entrepreneurship. "Ideas are fine but execution is a bitch." It is also true that old businesses and its leaders run out of fresh and original ideas. Idea fruition is not taught elsewhere.
The product must have main (unique) value proposition that must likewise be compelling (like the vision) to its captive market, providing real value to customers; and is either affordable or unique or both. You cannot come out with a tired and expensive product. It must be within the reach of its primary target market and must be unique.
The purpose of strategy, (choice of means to achieve objectives) is to please the customers / (PTM) and defeat competitors.
There are two ways of addressing business planning: causal and effectual.
Causal and Strategic:To be differentiated and for a business to succeed, objectives must be starting point of all planning. "Begin with end in mind". This is a weak point for many businessmen who think that putting up a plant and/or other inputs are objective. Sales results, financial result.
Effectual: Begin with the bird in hand with what with you and have and then think of the objectives. That is how most of enterprises start.
Personal mastery / HR is an important aspect of many businesses differentiation. Many businesses now did not exist 5 years ago. The new entrepreneurs of 21st century created them.
Business must look not only change its products for differentiation but on new satisfactions of customers and new business models: key resources, key process; and its leadership. The course will touch these new subjects.
COURSE OBJECTIVES:
1. To give students a new understanding of entrepreneurship; to familiarize them with effectuation entrepreneurship
2. To outlast crisis in business world via entrepreneurship.
3. To change mindset / paradigm / practices / professionalism of student even in medical world – to be "entrepreneurial".
4. To encourage MBA students to consider being a boss – business owner.
5. To prepare students to do an extensive interactive paper research and analysis / synthesis, in anticipation of Strama.
COURSE OUTLINE :
If you are doing Strama, you will find out some concepts are similar. You must use the prescribed format for the Business Plan.
TITLE
|
ACTIVITY
|
SESSION
| |
Mastery of Self
|
IQ
EQ
Attitude
Leadership
|
1. Inspirational Video
2. Submission of learning Agreement
3. Creativity / Innovation exercise
|
1 –4
|
Mastery of Opportunity
|
Seeking
Screening
Seizing
|
Macro Analysis
Micro Market
· Location
· Competition
· Customer
Serendipity Walk
|
5 -l0
|
Mastery of the Enterprise
|
Jeopardy Game
Case Analysis
Entrep Talk Visit
Special Reports |
l0-l4
|
GRADING COMPONENTS:
WHO
|
COMPONENT
|
WEIGHT
| |
Individual
|
Attendance & Recitation
|
2.5%
|
1 hour late = 1 absence
1 absence = 0.75%
|
Individual
|
Factors Paper
|
2.5%
|
What factors I do / don't posses that make / do not make me a Business Entrep (not more than 3 pages). You can do a self assessment available from the internet. Do a thorough self analysis.
|
Individual
|
Inspirational Video
|
5%
|
To be presented in class 2 – 3 minutes video featuring an inspirational song that is in sync with your life history/ symbol. Please upload at youtube and blogsend to profjorge.entrep.selfdev@blogger.com
|
Individual
|
Business Plan
|
25%+
|
Paper on planned enterprise, complete with opportunity screening, seizing, marketing plan, operational plan, financials, timelines, exit plan.
(not less than 40 pages, due on the 4th week after the semester ends).
|
Individual
|
Special Report
|
10%
|
10 minutes power point on assigned topic + uploading at slideshare
|
Individual
|
NU12
|
10%
|
Journal of what new opportunities the student saw at work or personal life, cases or readings. The focus is opportunities and innovation.
|
Individual
|
Case Analysis
|
10%
|
Assigned Cases. Use the SPADA outline (Situation, Problem, Alternatives, Decision, Action).
This is mostly orals. See notes on Case Analysis.
|
SUBTOTAL (Individual)
|
65%
| ||
Group
|
Entrep / Designer / Artist /Visit / Talk
|
10%
|
Entrepreneur Talk in the classroom on his/her life's up and downs, and advice to the class. (not more than 30 mins, and 30 mins. For Q & A).
Decribe how he started the business. This may also be a plant visit. Did he undergo the three masteries? Did they do the opportunity seeking, screening and seizing?
Automatic grade of 4.0 for the group for this component.
|
Group
|
Micromarket Analysis
|
5%
|
Please See notes on Assignments.
|
Group
|
PDQ of microenterprise
|
5%
|
Please See notes on Assignments.
|
Group
|
New Illegal Activity
|
5%
|
Plan how to execute a new crime. It must not have been done before. Act it out if you must.
|
Group
|
Creative Activity I
New Product Design
|
5%
|
To be done in classroom
|
Group
|
Innovation 2
Product Prototyping
|
5%
|
To be done in classroom
|
Group
|
Innovation on Business Process
|
5%
| |
SUBTOTAL (Group)
|
35%
|
TOTAL : 100%
Nota Bene: It is the responsibility of the student to read and understand the assignments, the weights and the criteria of the grade. The professor will not entertain queries on text and e-mail regarding the assignments, nor shall the alibi that the class coordinator did not inform them of the assignment.
SUGGESTED REFERENCES:
1. 13 Steps to Personal Power by Cerney
2. 17 indisputable Laws of Teamwork by John Maxwell
3. Any book about negotiation
4. Attitude is Everything by Jeff Keller
5. Breakthrough Thinking by Hibino
6. Control Your Destiny Or Someone Else Will by Tichy (re: Jack Welch)
7. Direct From Dell by Michael Dell
8. Effective Small Business Management – an Entrepreneurial Approach. Norman M.Scarborough/Thomas Zimmerman. 6th ed. 1996 Prentice Hall.
9. Execution by Larry Bossidy
10. Failing Forward by John Maxwell
11. Go Negosyo by Jose Conception III
12. Good to Great by Jim Collins
13. Heroic Leadership Chris Lowney
14. High Output Management by Andrew Grove
15. How to Wins Friends And Influence People By Dale Carnegie
16. Intellectual Capital by Anne Brooking
17. Lateral thinking by Edward de Bono
18. Mind Mapping by Tony Buzan
19. Pirate of the Silicon Valley Or Any book on Bill Gates
20. Power and Influence – the Rules Have Changed by Robert Dilanschrieder
21. Profit with Honor by Daniel Yankelovich
22. Psycho – Cybernetics by Maxwell Maltz
23. Say Yes to your Potential by Skip Ross
24. Secrets of Entrepreneurial Success by John Gokongwei
25. Seize the day by Danny Cox and John Coover
26. Super Power Memory by Harry Lorrayne/ Tony Buzan
27. Techniques for Innovation by Anthony Gordy
28. The Millionaire Next Door
29. The Mind of The Strategist – by Kenichi Ohmae
30. The Portable MBA in Entrepreneurship by William Bygrave, latest edition. New York: John Wiley and Sons.
31. The Road Less Traveled by Scott Peck
32. The World is Flat
33. Think and Grow Rich by Napoleon Hill
34. Tough Times never Last Only Tough People Do by Robert Schuller
35. War – 33 Strategies
36. What They Don't Teach at HBS
37. Who Moved My Cheese
38. Why Do Buyers Buy? by Paco Underhill
39. Winner's Edger by Dennis Waitley
40. Business Model Innovation by Alex Osterwalker
41. Blue Ocean by Kim
42. Purple Cow by Seith Godin
43. Free by Chris Anderson
44. Innovators Dilemna by Clayton Christiansen
45. Slide share@web
TEXT BOOK :
INNOVATION AND ENTREPRENEURSHIP by Peter Drucker
CASES AND OTHER READING MATERIALS ARE AVAILABLE AT IMS.
Nota Bene: Please acquire the textbook by Dr. Morato, the Case Book and the Syllabus.
Latest syllabus is also posted at blogs under page: syllabus
ASSIGNMENT NOTES
GROUP:
1. PDQ OBSERVATION (Group)
Even a mundane business like "Taho"/BBQ conformes to matching of product (output) to customer wants and needs. Otherwise you can't have a saleable product, an enterprise observes certain measures / procedures to ensure that product satisfies customer. "Taho" must be pure otherwise it will not congeal. After a certain time, it is no longer "Taho".
DETERMINE the input / throughput (process) so that a product satisfies customer.
SUGGESTED MICRO ENTERPRISE
Turo-turo
Banana Q
Fish Ball
Hot Pandesal
Lugawan
Barbeque
Adidas
Jollijeep
BarbeQ
Others – Sago / Gulaman / Hotdog
2. GROUP CREATIVE ACTIVITY 1 – New Product Design / Concept (5%)
Using word algorithm, lateral thinking, or other Right Brain Thinking method, the group will look at their own/third party product and design on improvement. The new design must be compelling to the PTM, have solid benefits and affordable. The design / report must contain:
Drawing, concept
Bill of materials / CGS (affordability)
How to produce the product
Product objective:
1. How does product meet customer wants and needs?
2. How does it defeat competition?
3. How it is unique?
Analysis of product versus competition (2 or 3) on certain key attributes. What will be the new positioning?
3. GROUP INNOVATIVE ACTIVITY 2 (5%)
From Group Creative Activity 1, the group goes to test of doable execution. The group must be able to come up a working model of new product that met PTMs need and wants; that resulted from Creative Activity. This will be done in the classroom using limited time and resources
4. GROUP CREATIVE ACTIVITY 3
Look at the current business concept / model of a target enterprise. Examine how you can innovate on any or all of components of business model, so that the enterprise can be competitive:
The CVP (Customer Value Proposition) Key Process
The Revenue Model Key Resources
5. MICRO MARKET ANALYSIS (5 pts) Group
This is group observation work when students see first hand the three factors of MICRO MARKET analysis at work: CUSTOMER, LOCATION, and COMPETITION.
Go to a mall and observe:
One fast food vs. another (Wendys vs. Jollibee vs. McDo.). Other variants…
a. Chinese restaurant
b. Steakhouse restaurant
c. Coffee shop
d. Pizza
e. Turo-turo vs. another point-point
f. Fine dining
Describe / observe the following:
CUSTOMERS – people – age, sex, occupation
- behavior – what do they order? How long do they stay?
- occasion – what's the occasion of visit to the enterprise?
- and other relevant observable behavior
o LOCATION – describe location vs. traffic flow, pedestrians, prevalent activity and area – commercial, industrial, etc?
- how does location affect customer profile?
ESTABLISHMENT – menu – Product / Price
- level of service – Caring? Attentive? Lousy?
- speed of service – (delivery) Slow? Fast?
- Facilities
N.B.
An internet research does not qualify for this assignment and gets 0. This paper is result of pure unadulterated observation.
6. GROUP CREATIVE ACTIVITY 4 - New Process / New Profit (5)
Examine a target business / enterprise. Look at present enterprise, process and plan / draw new process that will result in change in following metrics objectives:
1. New customer satisfaction delight
2. Lower costs – SP – Higher Profit
3. Better product quality (less rejects/breakdown)
4. Faster turn-around time, queuing
Or examine product lines / value chains of the company determine where costs, increase in GP, velocity, turn-over, better value à GP can be achieved!
7. NEW ILLEGAL ACTIVITY
Plan a new crime that has not been done before. It must be outlandish and totally new. The victims will not know what hit them and police can't detect catch who did it.
INDIVIDUAL:
1. NU 12(10%) New12
New 12 is a practice set for creativity / innovation while difficult in the beginning 6 exercise sharpens the mind to create and innovate. Creativity is thinking of new idea / things, innovation is doing new thing. "Deep practice develops talent" – Dan Coyle.
LIST OF MUST NU12 TOPICS to address per session. The students can submit the NU 12 in any order via blog send email: jorge.saguinsin.sentrep@blogger.com. He may choose any topic to his liking. The NU idea cannot just remain as new idea especially if it just lifted from the net or from a book. The student must be able to demonstrate his ability to apply it in real life situation or practice creative imitation. The student must be able to discuss the how (application).
TOPICS
|
New attitude / paradigm
|
New spending habits / routine
|
Professionalism – new work, methods, practices
|
New processes at work , study
|
New products / product improvements
|
New business ideas
|
Serendipity walk – take a walk along a busy street near you. List down as many business opportunities you can think of. Just list down.
|
What pisses you off at the mall? What do you suggest?
|
What pisses you off at the neighborhood? What do you suggest?
|
What pisses you off in your office/ What do you think must be done?
|
What pisses you off at AGSB? What must be done?
|
Or just think of whatever new things come into your mind. You may take a look at the work of other students, and other blogposts at nuideashare.
2. LIST OF SPECIAL REPORTS
Special Reports (10%) are done in the class by students. The topics for SR are listed below. The student must be able to summarize the key points in the topic, explain the same in his own words and provide take home knowledge to his classmates. The reporter must be able to relate the topic reported to entrepreneurship/creativity innovation.
TOPICS
|
AREA OF MASTERY
|
1. Business and the Bible
|
Self
|
2. Confucianism
|
Self
|
3. Sun Tzu
|
Self
|
4. Superpower Memory
|
Self
|
5. Lateral Thinking
|
Self
|
6. Fan Li
|
Enterprise
|
7. Lateral Thinking
|
Self
|
8. The Princes of Serendip
|
Self
|
9. Strategy by Lidel Hart
|
Enterprise
|
10. The World is Flat
|
Enterprise
|
11. The E Myth by Michael Gerber
|
Enterprise
|
12. Social Entrepreneurship / Business
|
Enterprise
|
13. Henry Sy
|
Enterprise / Self
|
14. John Gokongwei
|
Enterprise / Self
|
15. Bill Gates
|
Enterprise / Self
|
16. Go Negosyo
|
Opportunity
|
17. Aravind Hospital in India
|
Enterprise
|
18. Grameen Bank
|
Enterprise
|
19. CSR vs. CSV
|
Enterprise
|
20. Social Enterprise in the Philippines, Echo Store, Grace and Gift, Human Nature
|
Enterprise
|
21. Business Model Innovation (BMI)
|
Enterprise
|
22. Business Process Improvement (Process Innovation)
|
Enterprise
|
23. Business process Outsourcing
|
Enterprise
|
24. Ideo / D School From B School to D School
|
Enterprise
|
25. Product Design Improvement
|
Enterprise
|
26. Creativity
|
Enterprise
|
27. Blue Ocean
|
Enterprise
|
28. Purple Cow
|
Enterprise
|
29. Freemium
|
Enterprise
|
30. Business Model
|
Enterprise
|
31. Effectuation entrepreneurship
|
Enterprise
|
32. Larry Farrel on Entrepreneurship
|
Enterprise
|
NOTES:
The students shall report in class using powerpoint or video emphasizing the
major points, the key learning from the readings and relating the same to entrepreneurship, innovation and creativity. There is no need for the student to
submit a hard copy; however, he must upload his report atslideshare www.slideshare.com and furnish the professor with a link or embed code. The
latter action shall complete the grade for the special report. The slideshare
uploading trains the students on being global and being competitive. The link
or embed code can be emailed to profjorge.entrep@gmail.com or blog send to profjorge.entrep.sentrep@blogger.com .
ENTREPRENEURSHIP
(Innovating and Competing in the 21st Century
I. Course Outline
A. Introduction
1. Entrepreneurship ≠ risk-taking ≠ starting a business
2. Characteristic of entrepreneurs
3. US, Filipino Entrepreneurs
4. 4-Brain Thinking by Hermann
B. Self Mastery
1. 7 Masteries – What businesses look for in MBA Grads
2. Learning to Think
a. Categorizing
b. Classifying
c. Cause and Effect, Sequencing
d. Syllogism
e. Critical Thinking – Case Method
f. Creative Thinking
i. Lateral Thinking
ii. Thinking out of the Box
3. Learning to Intuit
4. Learning to Feel
a. EQ
b. Adversity Quotient
c. Empathy, Sympathy
5. Learning to Lead
6. Learning to Do
a. Before doing
b. While doing
c. After doing
d. Strategic Execution - KISFREK
7. Learning to Communicate
8. Learning to Be
a. Wonderment
b. Spirituality
c. Various Philosophies
i. Sun Tzu
ii. Fan Li
iii. Bible
d. Will to Live
C. Innovation
Distinguish among:
· Creativity
· Innovation
· Invention
· Entrepreneurship
1. NU 12
a. Opportunity Seeking – PESTEL / Micromarket
b. Screening
2. Types of innovation
a. Organization
i. Processes – (what pisses you off)
ii. Paradigm
b. Products / Features
i. Markets
ii. Satisfaction
iii. Demand
c. Differentiation
i. Business Model
ii. MVP / USP
1. Compelling
2. Captive Market
3. Uniqueness
4. Social Benefit / Value to Customer
5. Affordability
iii. Product – "purple cow"
d. Profits
e. Megatrends
i. Social Entrepreneurship
ii. BOP / UN 3rd Millennium Targets – Jeffrey Sachs
f. Source of new Profits
g. Markets – Blue Ocean
3. Creativity
a. Brainstorming
b. Lateral Thinking
c. Word Algorithms
4. Opportunities
a. Seeking
i. Macro – PESTEL
ii. Micro
1. Customers
2. Competition
3. Location
iii. What pisses you off
b. Screening
ii. 12 R
c. Seizing
i. Three feasibilities
ii. Business Concept
iii. Business Offering
iv. VMOKRAPI
v. SPATRES
D. Application - Writing a Winning Business Plan
1. Business Concept
a. Differentiation
b. Business Model
c. Know what you want
i. Business Offering
ii. VMOKRAPI
d. Passing Four Tests;
i. Break-Even
ii. USP MVP Test
iii. Cash Flow Test
iv. Execution Test
2. Business Organization
i. Financial Backers
ii. Technology Owners
iii. Board of Directors and Top Management
iv. Mid-level Executives
3. PTM
a. Slicing the Market
b. Customer NEEDS and WANTS
c. Value Creation (Shared Value)
4. Estimate of Market Size
a. Opportunity-Seeking
i. MACRO – Industry, Market
ii. Micro – Location, Competition
b. Opportunity Screening – 3 K / 12 R
c. Economies of Scale as antidote to risk
5. Product Offering, Testing, Justification / Positioning
a. Design
b. Vs. Competition
c. FGD / UAI
6. SPATRES / EPS – to defeat competition, to differentiate
a. Strategy
b. Meeting Outcomes / Results
· Customer
· Market
· Financial
· Jobs
E. Other Related Topics
1. Larry Farrel – Corporate Entrepreneurship
2. Handling Adversities
a. Fraud / Thefts
b. Labor / Legal Problems
c. Marketing / Competition
d. Dying Market
e. Taxation / BIR, Government Regulations
3. Social Entrepreneurship
a. BOP Marketing
b. Social Business
Grameen Bank / other business
Aravind Bank
R2R
Human Nature
c. Corporate Shared Value vs. CSR
4. Techno Entrepreneurship
a. E-myth
b. Agribusiness
· Pioneer seeds
· Work at CLSU / Phil Rice
· Henry Lim
CASE ANALYSES:
1. Jose Lontoc
2. Pranav
3. MICO
4. Victoria Court
5. Red Crab
6. Entrepreneurial Families of Asia
7. MC II
CRITERIA FOR BUSINESS PLAN (25%)
Topics / Business – It is a good idea that once the student enrols at this subject,
he/she immediately "enrols the business" he/she has in mind. Eight (8) weeks is
too short to write a decent business plan!
Size – preferably micro to small only
ASSETS ≤ 2 Million
EQUITY ≤ 500 T
If the student will start a new business, he and his/her group must show proofs
they can raise the amount.
Ownership
Can be owned by the student
May be owned by somebody else, but w/o Business Plan yet or is eligible to be
made better by a Business Plan.
New / Start Up or Existing?
Either may be done. But given the time constraint, the student must select an
existing business enterprise. In case it is existing, the student can't just describe
its present operation – he MUST discuss both its present operation AND proposal
in each of the functions that must be made NEW / ENTREPRENEURIAL.
MICROMARKET
It is good to have MACRO items included (PESTE – Political, Economic, Social, Technological, Environmental) that are relevant to the enterprise, but the student
must be heavy on the MICRO MARKET – Customer segment wants & needs, competitor, and location.
Focus on how to make this small business find its place in the sun – to succeed.
Not "hopefully" but SURELY!
The business plan should have a Financial portion – start up cost, Break Even
Analysis, cash flow, Profit & Loss and Balance Sheet. 3 years projection is the minimum. If you miss number 5, the paper gets an F! If you submit a late paper its
INC for a period of first 30 days, and an F thereafter for entire course (not just for BP).
N.B. You cannot submit a strama paper for the requirement. Neither can you
submit a departmental plan, a project or operational plan, nor a plan for medium
to large business.
You may use either the strategic or the effectuation business plan model. You
You may use either the strategic or the effectuation business plan model. You
may search this in this blog Templates for Business Plan
ACADEMIC INTEGRITY POLICY:
1. Don't be late. Being early is an earmark of an entrepreneur. If you are late for
class by more than 30 minutes, YOU WILL TREAT THE ENTIRE CLASS; more
than 1 hour late is considered an absence. The maximum number of absences
is three (3).
2. Late papers get an F! Nota bene!
3. Have your cellphones on silent mode while in class. If it rings or sounds for text,
YOU WILL TREAT THE ENTIRE CLASS.
4. Groups of not more than 5 members each will be formed to co-manage the
class: conduct opening and closing prayers, and conduct the class in an interesting way, do graded group work and case analysis.
5. Business Plan should be in hard copy form. (8.5" x 11" / Letter Paper, 1-inch
margins, Arial 11, Double-spaced) (Please don't ask – "Can I e-mail?").
6. Students with perfect attendance will get awards at the end of the term.
7. There will be a class secretary who will be appointed at the start of the term.
He/She will check attendance; remind group assignments, activities, handle
simple administrative tasks of scheduling, etc. Her / his decision will be final.
8. All ideas that are not the student's should be acknowledged via footnotes and bibliography.
9. Cut-and-paste papers are not to be tolerated. There are available software that
can detect such. The Professor appreciates original work and may entirely disregard work that seems to be lifted from the Internet.
10. Plagiarism and copying original work, not properly annotated are not to be
tolerated. The student, when caught, shall get an F.
11. The AGSB Faculty is enjoined not to give INC grade anymore. If the student can't make up for a work and submit a major paper like a business plan 4 weeks after
end of semester, the professor is enjoined to give an F instead of INC for the subject! (September 5, 2009 memo from the REGISTRAR).
12. The subject matter that must be reflected on the student's Business Plan must
be those discussed in the class. Irrelevant materials will be disregarded.
13. The required format for the Business Plan is contained in the syllabus/case book. Please comply.
14. The grading policies contained in the syllabus will be the one followed in grading
the student. Please read them carefully.
15. Those papers, especially the NU12 that do not conform to the notes and assignments will not be published.
16. The student is given up to the last day of class to submit all late assignments. Otherwise the rule on late assignment shall apply. The same holds true for offer to make up.
OTHER NOTES:
1. Student has 45 days after last day of class to submit Business Plan. The Prof. will be available for consultation during the period.
2. Relevant lectures / references are at blog of www.profjorge.entrep-jorge.blogspot.com. The updated syllabus can be searched at the pages entitled “MBA Standard Entrepreneurship Syllabus 2012 “ at the said blog.
4. It is the responsibility of the student to acquire the syllabus and/or visit the blog site of the professor; to purchase the textbook and the required case book. It is at the option of the student to acquire the textbook/casebook.
NOTES ON THE ASSIGNMENT
1. Factors paper (Group reports, embed code of SR) shall be blog sent to profjorge.entrep.sentrep@blogger.com.
2. All NU 12 shall be blog sent to jorge.saguinsin.sentrep@blogger.com. They are in draft form at the blog and will be published with a grade if accepted.
3. Links to inspirational video and or embed code at youtube shall be blog send to profjorge.entrep.selfdev@blogger.com.
4. For all blog send email:
1. Indicate your name
2. For the email subject, indicate the correct title of your assignment.
3. The blog send will not accept an attachment; therefore do not attempt an enclosing attachment.
4. It may take some time for your assignment to appear; the professor has other jobs.
5. Viewing the assignment:
1. For group activity assignments: www.profjorgeentrep-jorge.blogspot.com .
2. For NU12: www.nuideashare.blogspot.com .
3. For Inspirational Video: www.profjorgeentrepdev.blogspot.com .
N. B: If the assignment was not posted for quite awhile these could be the causes:
1. You typed in the wrong email address. If you missent the assignment, the professor has no way of sending it to another site/address.
2. The embed code or link was wrong or with missing java script character.
3. There were similar assignments that have been submitted; or that there are existing ideas.
6. You are requested to like the blog at the facebook box provided at the side bar, so that you can view, comment, like and share your classmates assignment at facebook. The likes may even be used for voting the best inspirational video.
CLASS SYLLABUS FOR MBA STANDARD
#
|
Objectives
|
Topic
|
To Read/ Lecture
|
Class
Activity
|
Group
|
Individual
|
Assignment/ Items to be submitted
|
1
|
1. to familiarize student with care
2. To introduce student & professor
|
Entrepreneu-rship
|
1. Write data on class card
2. walk through syllabus
3. Self Introduction
4. Professor Introduce self
|
1. Debate
Entrepreneurs are born/ made or lucky
|
1. Class Cards
2. Learning Agreement
3. Class Seating Arrangement
4. Groupings
| ||
2
|
SELF MASTERY
1. To emphasize important of self mastery in entrepreneurship
|
Self
Mastery
|
Self
Mastery
|
1. Presentation of 3-5 Video about inspirational song that represent you with your pictures/ achievement
|
Inspirational Video Presentation (3-5 mins.)
|
1. 2-3 Pages Factors paper graded. (2.5 pts)
2. 3-5 mins. Video presentation about inspirational song and your self
3. N.U 12 (graded)
| |
3
|
Self Mastery
|
1. Illegal Activity (5pts.)
|
1. Illegal activity 5 pts(graded)
2. N.U 12 (Graded)
3. Topic of business plan (Graded)
| ||||
4
|
Opportunity
|
1. Effective Entrepreneurship
|
Creative activity product design in class (5 pts)
|
1.Product drawing
2. NU 12
3. Outline of BP
| |||
5
|
1. Introduction to Entrepreneurship
|
Prototyping a product in class
|
Start of special reports
|
1. Product Prototype
2. NU 12
3. Business Concept
| |||
6
|
1. To emphasize importance of creativity in entrepreneurship
|
Creativity
|
1. Slide share on Creativity
|
PDQ (Graded)
5 pts.
|
SR
|
1. NU 12 Business Model
2. Business Models for both for BP
|
#
|
Objectives
|
Topic
|
To Read/ Lecture
|
Class
Activity
|
Group
|
Individual
|
Assignment/ Items to be submitted
|
7
|
1. Business Model Canvass by Osterwalder
|
MICROMARKET
Analysis (Graded 5 pts.)
|
SR
|
1. NU 12
2, Resources available (for effectuation)
3.Objectives for Causal Entrepreneur
| |||
8
|
Practice on Case
Analysis
|
1, Case Method
|
1. MC 2
|
SR
Case Analysis Jose Lontoc
|
1. NU 2
2. Network for Effectuation BP
3. Organization for Causal BP
| ||
9
|
Case Analysis
|
Finance
|
Finance Power point
|
SR
Case Analysis
1. Abes Meat
2. Pranav
|
1.NU 2
2.BP Business plan - The product for both PTM,
| ||
10
|
New Marketing
|
New Marketing
|
SR
Case Analysis
Mico A & B
|
1. NU 12
2. BP Sales Forecast
| |||
11
|
To review FS Projection
|
FS
|
Excel FS Project
|
Discuss of Finance / Ratios
|
SR
Case Analysis
1. Victoria Court
|
NU 12 BP Financial
| |
12
|
To review how process improve value
|
Business process improvement
|
Business Process
|
SR
Case Analysis
1. Entrep families of Asia
|
NU 12
BP Financial Projections
| ||
13
|
Business Model Innovation
|
1. Blue Ocean Strategy
2. ERRC
3. Strategy
|
Entrep. Guest
|
SR
|
NU 12
BP Exit Strategy
| ||
14
|
Entrep. Talk- Encounter with real entrepreneur
|
Entrepreneurial Express
|
Entrepreneurs
|
Entrep. Guest
|
Closing ceremonies
Awarding of Certificates
|
BP Rough Draft Submission
|
A. INDIVIDUAL
Component
|
Individual
|
Weight
|
Comments
| |||
Attendance
|
Individual
|
2.5
|
1 hour late = 1 absence
1 absence = -2 pts.
Max of 3 absences
| |||
Factors Paper
|
Individual
|
2.5
|
Completeness
50%
|
Analysis
20%
|
Relevance
30%
|
Not Less than 3 pages
(Upload to Blog)
|
Inspirational Video
|
Individual
|
5
|
Theme 50%
|
Originality 30%
|
Relevance 20%
|
3-5 minutes to be uploaded at youtube.
|
Special Report
|
Individual
|
10
|
Completeness
50%
|
Relevance to Entrepreneurship
20%
|
Presentation
20%
|
Not more than 20 minutes presentation in class;
(Upload presentation to Slide share, furnish embed code)
|
NU 12
|
Individual
|
10
|
Uniqueness
70%
|
Practicality
30%
|
1 page of new ideas submitted weekly
| |
Business Plan
|
Individual
|
25 pts
|
Completeness
70%
For the
|
Incorporation of
In Business Plan
|
Various Learning
(30%)
|
Not less than 40 pages
NB: If there is a product sample + 0.5
|
Case Analysis
|
Individual
|
10
|
Critical Thinking
70%
|
Relevance of
Hypothesis /
|
recited facts to
Objectives (30%)
|
Orals
|
65
|
B. GROUP
Individual/
|
Content
|
Polish
|
DATA/ FACTS/
| |||||
Component
|
Group
|
Weight
|
Relevance
|
Analysis
|
Craftsmanship
|
Creativity
|
Presentation
|
Comments
|
Micro market Analysis
|
Group
|
5
|
20
|
30
|
10
|
20
|
20
|
Soft copy only
(Upload to blog) |
PDQ / EDS
|
Group
|
5
|
20
|
30
|
10
|
20
|
20
|
Upload to the blog
|
New Illegal Activity
|
5
|
10
|
30
|
40
|
20
|
≤ 10 minutes
Presentation; no reports required
| ||
Entrep Visit / Talk
|
Group
|
10
|
AUTOMATIC 4.0 IF ENTREPRENEUR VISITS THE CLASS
| |||||
Product design/ Product Prototype
|
Group
|
10
|
10
|
Group
|
To be done in class. The group shall submit the menu for the design portion
| |||
35
| ||||||||
9-POINT SCALE FOR SCORING STUDENT PERFORMANCE
(Marzano, 2004)
Score
|
Description
|
4.0
|
In addition to Score 3.0 performance, in-depth inferences and applications that go beyond what was taught.
|
3.5
|
In addition to Score 3.0 performance, partial success at inferences and applications that go beyond what was taught.
|
3.0
|
No major errors / omissions regarding any of the information and/or processes (simple or complex) that were explicitly taught.
|
2.5
|
No major errors / omissions regarding the simpler details and processes, and partial knowledge of the more complex ideas and processes.
|
2.0
|
No major errors / omissions regarding the simpler details and processes, but major errors / omissions regarding the more complex ideas and processes.
|
1.5
|
Partial understanding of the simpler details and processes but major errors / omissions regarding the more complex ideas and processes.
|
1.0
|
With help, a partial understanding of some of the simpler details and processes and some of the more complex ideas and processes.
|
0.5
|
With help, a partial understanding of some of the simpler details and processes, but not the more complex ideas and processes.
|
0.0
|
Even with help, NO understanding or skill demonstrated.
|
