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Saturday, May 27, 2017

Importance of customer service, of the lake (of the fish) to marketing efforts

Ateneo Professor on Entrepreneurship

Rizal Philippines
May 27, 2017

Image result for security guard turning off buyers

This morning I biked to a auto car display in the nearby town because I wanted, to own despite its steep and stiff price to acquire their SBU (no stock not even a brochure)  I wanted to see desperately if they have stock in display.  I was lured into buying one after riding in such a unit in the Visayas

However this party was turned off that I was not allowed by their SG  to park the bike nearby where it is visible. (as per order daw)  I would not like to lose a P100,000 bike. I lost the chance to talk to a marketing professional.  I would like to buy but not to shabbily treated.  The purchase could be worth 5 million

The company spends fortune on their displays, car rallies, brochures, launches only to be stymied by a lousy order that rubs the prospect the wrong way.   Of course they would not miss one lost sale... There are competitors and cars for sale with more bang for the bucks

The importance of goal setting and thinking of the future

Ateneo Professor on Entrepreneurship

Rizal Philippines
May 27, 2017





Could we go back in time?







Many of us will scoff at goal setting or the thought become things.  . But this video at through the wormhole featuring Morgan Freeman says that time is a continuum and what happens now may be pulled by the future or the picture of the future.

There was an experiment about pigeons who will get out of the maze with or without hats on.  Nothing in the experiment in the input could explain the out come except the expectation of what would happen.

Is the present thus not affected by history but what would happen in the future?   Does this give credence

Do you agree?

If you have not planned nor set your goals, then it is time.


Wednesday, May 17, 2017

This Doctor Partner is an entrepreneur par excellence

Ateneo Professor on Entrepreneurship

Rizal Philippines
May 17, 2017


                     The city hall site was donated by their family
                         to the city


I had a business trip with a partner for a real estate project and because of the long wait and the long conversation, I got to know more of the business sense of our JV partner in a real estate project.  We met for more than a decade with each meeting not lasting for more than an hour over breakfast at the Ortigas CBD.



These are his business ideas, some of which he has implemented.



1.  ATM machine in his home town.  He partnered with his classmate who owns a network and is duly licensed by BSP and funded by World Bank.  He services the employees of Decs and other government agencies.  The normal fee is Php 12/transaction plus a convenience fee of P40 to 60 which is justified since the travel to and from the city costs twice that much.  He has hefty income from this lone ATM machine (the machine is Diebold)   He has standby Genset to give power to the ATM machine

2.   Water refilling station.  It was born out of his desire to provide medicines for his parents.  It costs him P36,000  a month to provide meds for his parents.   Now he has a water refilling station which nets him P50,000 a month and on top of that he provides jobs to 3 staff.

3.  Investment in a memorial park

4.  Investment in two pharmas whose revenues run into hundreds of millions:   one a suture company, and the other provides staining agent for Cat Scan machine

Other interest:

5.   An oxygen generator which replaces the oxygen tanks now being used in hospitals.  His effort to launch this was thwarted by crooks at DOH   Oxygen concentrator generator

Inogen One G2 Oxygen Concentrator

6.   A cold storage plant for his kababayan.  His city is a vegetable basket of the island province.  He plans to partner with a cooperative so that the producers do not have rotten produce or fall prey to traders.

7.  A hospital and lying in center in the city




8.  Commercial complex

9.  Dormitories for students studying in the city from nearby towns

And then:

We are going to develop a memorial park in his city on a site adjacent to the municipal cemetery which he got only for x millions.  He will get 9x from his investment should the project become successful


                          Proposed site for hospital lying in


                          Property at the back of the church for
                            ossuary and or memorial chapel







Proposed site for memorial park
                           Flat rolling and good feng shui


                         Power is available at the site


                            At the back of the municipal cemetery
                             we will have apartments (body crypts)
                             We will provide one hectare for 5 year
                              rental only for P6,000


                            The municipal cemetery is filled up


                          Typical of the cemetery:  full and
                            helter skelter arrangement



                      My business partner walking down the
                      access road to the site;  about 150 meters
                      from the highway


                       The family cemetery at the mun
                       cemetery

Properties of Tito for subdivision


                          That is the plateau over there


                      Tito owns 800 hectares but were carped;
                      this one is 73 x 530 meters



                           Access road is near Caltex gas
                           station


                             Mostly planted to sugar cane

Abandoned 20 hectare project with
a major MM developer who lived luxuriously



                            Beautiful houses abound but
                           what you read in Lamudi is about
                            raw land between 100 to 300 php
                            per square meter


                          If we can sell at P3t per square meter
                          Tito B would be richer by P100 m
                            but that is a long shot


The veggie basket of the island province
                    Since the place is conducive for growing                           veggies, the price of cabbage is only P10 php per                   kg.  It is like being in Baguio.   Water is plenty
                and cost of agri production is cheap. It has                             something to do with food security
   
                    Vegetable basket of Negros

        DA to transform Canlaon into salad bowl of Visayas

Venues
                      There is a need for venues




I would like to have a cluster in San Carlos City:   thus San Carlos (Toledo Cebu) and Bacolod Canlaon


Solar energy


                                    A 320 watts (vs 250 now available
                                    2 meters x 1 meter panel



                             Cafe in Dumaguete airport powered
                              by solar.  The solar expert is a pilot
                              airplane mechanic and ex US navy
                              diver.