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| CSO Insights: 2013 SPO Sales Execution Analysis
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3 tips for an effective advertising strategy
If you use ad templates, it's wise to customize them to explain what sets your business apart, Robert Moskowitz writes. "Your prospects and customers need to understand exactly what you're offering, why it's so great, and how to reach you when they're interested," he writes. Include a clear call to action and keep tabs on how many people are seeing your ads. Intuit Small Business Blog (5/27)
Getting others to pitch your business
One way to find new customers is to form partnerships with related companies and agree to promote each others' businesses, John Jantsch writes. You can put this strategy into practice by asking your customers if they have any problems that one of your partner companies might be able to solve, he writes. "In many cases they'll be thankful that you could refer someone and even more thankful when you're able to give them a coupon or gift certificate to use with that supplier," he writes. Duct Tape Marketing (5/28)
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As the boss, you must wear your "game face"
Your employees will pick up on your negativity if you sulk around the office, so it's important to project positive energy, writes Janine Popick, CEO and founder of VerticalResponse. "When you're the boss, there are going to be many times when you've gotta put on your 'game face' because your energy affects everyone and everything," she writes. You also have to show your employees that you actually care about them. Inc. online (free registration)/Basement to Boardroom blog (5/24)
Why a twice-a-year employee review is ideal
Many employers dislike the annual employee performance review, but adding a midyear review can make the annual conversations easier, Victor Lipman writes. "Ideally, key strengths and weaknesses will have been aired and amply discussed, and late-year surprises will be minimal," he writes. Midyear reviews also can improve employee engagement and keep you from ignoring difficult issues. Forbes (5/28)
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Tools to streamline customer service, accounting and more
Small-business owners are always eager to discover the best tools and vendors to save time and improve operations, Jason Nazar writes. His recommendations include Expensify and Freshbooks for accounting, ZenDesk and SurveyMonkey for customer support, and ZipRecruiter and AnyPerk for human resources. Forbes (5/28)
| Research report: How the Major Mobility Platforms Compare in TCO and Security
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The origins of the escalator
Escalators are now ubiquitous, but, as this infographic shows, that wasn't always the case. The first escalator was installed in 1896 as a Coney Island attraction that required riders to sit down to enjoy a two-story climb. MentalFloss.com (5/23)
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The energy and enthusiasm you generate and breathe into your company can breed and multiply a thousand times over."
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