Social Icons

Friday, October 25, 2013

Another case of rearview mirror strategy on a real estate development company

Ateneo Professor on Entrepreneurship



I recently got the news that a strama defense scheduled tomorrow has been postponed for some reasons, according to the chair for the subject. The strama paper covered two companies:  the holding company and the operating company and is rather confusing as to which he discusses in various parts of the paper.  That is good news because it is a bad strategy.  The student merely repeated what they did before as the first project. A clear case of rearview mirror mentality/strategy



The paper are silent on the following:

Customers  - PTM

Product, mvp and how they impact the customer

The opportunities to be seized

While the paper was profuse on data regarding the industry:   office buildings, hotels, etc and their rent, the proposed project (plan) was unclear as to what opportunity shall be seized by the company including the features that will appeal to the intended market:  price, amenities, service, etc.

What wouldbe compelling about their new project/product? Why would people buy this project instead of other projects? 


No comments:

Post a Comment