: Can Coca-Cola rediscover its sparkle?

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From: SmartBrief on Leadership <leadership@smartbrief.com>
Date: Mon, Apr 14, 2014 at 10:51 PM
Subject: Can Coca-Cola rediscover its sparkle?
To: profjorge.entrep@gmail.com

Don't hide your failings, says Intuit CEO | How to face up to your mistakes | The problem with golden parachutes Created for profjorge.entrep@gmail.com |  Web Version April 14, 2014 CONNECT WITH SMARTBRIEF       SIGN UP | FORWARD | ARCHIVE | ADVERTISE Leading Edge Don't hide your failings, says Intuit CEO Intuit CEO Brad Smith once tried to correct his father's spoken English but was rebuffed, saying that it was more important to him to be authentic. People appreciate a warts-and-all approach to leadership because they aren't perfect either, Smith's father told him. The New York Times (tiered subscription model) (4/12) Share:  How to face up to your mistakes Nobody's perfect, but leadership can be defined by how you handle mistakes and shortcomings, writes Paul LaRue. If you let your temper get the better of you, or are unduly harsh with an employee, it's important to step up, admit your mistakes and make amends. "Go to the issue, no matter how painful it may be. Only then can everyone start to move forward as a team," LaRue writes. LeadChangeGroup.com (4/11) Share:  Strategic Management The problem with golden parachutes Executive severance packages, or "golden parachutes," were originally intended to help leaders make decisions that were right for their companies even if it cost them their jobs. Over the years, however, payments have become inflated and detached from their original purpose, writes Sanjay Sanghoee. "From a pay-for-performance standpoint, parachutes actually offer a disincentive for executives to do their best for a company," he warns. CNNMoney/Fortune (4/11) Share:  Can Coca-Cola rediscover its sparkle? Kent (Bloomberg via Getty Images) Coca-Cola's U.S. sales are waning, and CEO Muhtar Kent is focused on restoring soda sales through added advertising and marketing. Some predict that Coke will eventually have to focus on other categories, such as energy drinks, as consumers grow increasingly health-conscious. "Sugar water with bubbles is not the future of the world. There's an existential issue," warns industry consultant Tom Pirko. Upstart Business Journal (4/10), The Wall Street Journal (tiered subscription model) (4/9) Share:  Smarter Communication A crash course in crisis communications Communication is key for companies in turmoil, writes Andrea Lekushoff. Leaders should be activating planned crisis strategies, not trying to create one in real time, and should have management and communications teams informed about what's going on and what it could mean. "Don't try to stall people or avoid them outright -- they will simply look for information themselves which may be inaccurate," Lekushoff writes. HuffingtonPost.ca (Canada)/The Blog (4/9) Share:  Innovation and Creativity A chicken sandwich? That'll be $50 million, please Chick-fil-A is introducing a recipe for grilled chicken products after an innovation process that took seven years and cost more than $50 million. Creating the sandwich required developing ovens capable of grilling meat without drying it out, installing the equipment in 1,775 restaurants, and testing more than 1,000 recipe variations. Bloomberg Businessweek (4/11) Share:  How to rediscover your appetite for risk Too many companies get comfortable as they grow, writes Drew Marshall. The trick is finding ways to stay hungry without taking needless risks that could drag your company down. Marshall offers five benefits of "innovation messiness," as well as four ways to manage risk. SmartBrief/SmartBlog on Leadership (4/11) Share:  Engage. Innovate. Discuss. Want to give a good speech? Stop slouching (YouTube/John Baldoni) Your body language and posture affect how your public speeches are received, says John Baldoni in this blog post and video. "A speaker hunched over at the podium, or one who is furtively glancing sideways or upwards, but never at the audience, radiates discomfiture," Baldoni writes. SmartBrief/SmartBlog on Leadership (4/11) Share:  Daily Diversion Do you have socks appeal? Snazzy, brightly colored socks are considered by many the perfect complement to suits or sweatpants, to startups in Silicon Valley or executives on Wall Street and beyond. "Folks are showing their power, their bravado in the boardroom. The louder the socks, the bigger the wallet," says stylist Lauren Rothman. Quartz (4/13) Share:  Position Title Company Name Location Vice President, Science and Regulatory Affairs American Beverage Association Washington, DC Click here to view more job listings.   Editor's Note More business insights from SmartBrief SmartBrief on Leadership each day features our SmartBlogs network. Here are just some of the other leadership insights recently published: How healthy menus bring diners in the door 4 Twitter campaigns that went horribly wrong How wealth managers can attract Millennials 5 surprising stats about user-generated content Share:  Most Read by CEOs 5 questions to help learn what kind of leader you are SmartBrief/SmartBlog on Leadership Good leaders know how to manage down The New York Times (tiered subscription model) Quick and easy ways to squander employee trust SmartBrief/SmartBlog on Leadership Qualities that every leader needs ThoughtLeaders blog 4 ways to avoid toxic leadership FederalTimes.com SmartQuote It is much easier to be a hero than a gentleman." -- Luigi Pirandello, Italian writer Share:  Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. 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