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Saturday, December 9, 2017

New Business Models Propel growth of existing businesses

Ateneo Professor on Entrepreneurship

Rizal Philippines
December 9, 2017



Image result for nissan navara 4x2 el at calibre

I did not fully realize that Business Model Innovation (BMI) is the great way to go.  We were bookish during the professor days. Academic days.  --> on how to really use and apply the concept

We were looking at a pick up, and there was this guy who said he just bought a Navarra Sport 4x2 AT, and wished he bought the premium 4x4 AT.  (That is P300t more than what he just bought)

We sat down and had conversation. And said he changes cars every 3 years, sells the old car for a much better price because he said he needs the car for representation and salesmanship.  His customers has much better respect for you if you come in nice new car.

So he must be rich and asked what his business is. And said he is into meat processing. And based in Tondo.  He said he is a niche player.    And then boasted that I did advisory work for the #3 in the industry.  And quickly mentioned that the #2 reached their stature (4x the sale of #3) arrived where they are using a very different business model.  And was very enterprising, because they did not use their own resource.Want to find out?   Call 0927 459 7888.

After that I had a meeting with a Pres of a real estate company who would not know what they would do with the marketing and operation of the new business.  For advising him and running the firm, without cash out, he would offer me 20% of the company. And using our brand.... Same strategy as what #2 did.  Well we can expand our business faster by employing the same tack.... What do you think