The only central thing in a strategy is creating an exceptional, mesmerizing, product that squarely meet customer wants and needs. ie building the best mouse trap But many say that it is not enough. You need marketing, sound supply chain HR, and finance tactics too Yes.
But central to that is the excepttional product. You must be unique. If you are a me too product, just like what is happening in PHL and elsewhere in the world, then the business has not future and destined to fail. During the pandemic, many put up coffee shops and stay cation, airbnb structures. Now many have closed shop. Unless you have differentiated well enough, the business does not seem viable and will not last long. I learned this from a Harvard professor who lectures at the GSB I worked for. It was free.
So today, this involves upping customer experience.
In our business this can be translated to:
1 Welcome arch
2. Multi colored shrubs, a riot of colors
3. Kakaibang tribute and interment
4. Having celebration nooks for birthday, and death annoversary
5. Continuity busiensses.
Keeping customers for life.
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