Air of mystery (do you want to know a secret?)
In sales platform, they sell mystery boxes and many fall for this.
People go for mystery and intrigues and hence the prevlance of such shows novels and books
We want to be kept on edge and be in the world of mystery and unknown.
Hence the 11th missing herb for KFC, the secret formula for Coca Cola
Hence in ads, dont reveal all. Leave something for imagination
Make it a striptease. Dont go for full brochures but fliers or ads that are teasers asking customers
to want more.
But personally I find the ads that asks something in return for more info more annoying especially
if the competition is high. Some companies are not so domanding.
What do you do with your ads? Selling benefits before mentioning price is a way of putting mytery
in your presentation
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