New DTI secretary, an entrepreneur, businesswoman, fmr USEC for MSME replaces Alfredo Pascual who resigned

Looking forward to the future of business

Former Usec Maria Cristin  Aldeguer Roque was sworn in today as replacement for  DTI secretary Pascual who resigned.   She was the founder of Kamiseta which she founded after college.

We are thankful that a person with entrepreneurial and business experience will be in charge of business and trade in the country  -  not career technocrats, politician.  This is welcome addition to our country's drive towards growth and progress

The new big advertising platform is Facebook

Ateneo Professor on Entrepreneurship

Rizal Philippines
September 29, 2019

The old paradigm model for digital marketing has been blogs, webinars, videos  SEO and other stuff.
I am reading old digital marketing books written circa 2000 and after hearing and seeing many posts, now think they are obsolete

I seldom blog.   Very few people read the blogs.  But thousands read FB pages posts especially if you share them with groups (and there are increasing number of groups)  And many likes are organic. Many pm end up in sales.... I could be very rich now in one months time just by number of inquiries at the FB page manager

The main tasks for a business are:

1.  Discover and create the value it must offer to a Primary Target Market

2.   Communicate this value  by ads, promotion, sales people, POS etc,

3.  Leveraging the  communication process

   While the basics of sales process has not changed ie like AIDA, being unique, having Main (Unique Value Proposition)  that of building trust, and being courteous, many of the sales procedure  can be leveraged and automated:

      1.  The best medium to draw in awareness is via smartphone and using FB, FB has 2 Billion monthy
            users beating Google due to simplicity of posting, making comments, sharing, creating groups
            posting instantly pictures from a picture phone. It has become the biggest marketing platform.

     2.   You can get many head count not from newspapers (which is nearly extinct) from TV (which can
            be zapped by remote and even billboards.  Everybody is glued to his smartphone

    3.  You can do more of inbound marketing, ie drawing attention to your site, or FB pages instead of
          doing outbound, doing tedious leafletting or prospecting,  You can get past Secretaries, HoA leaders
          ship and SG using FB posts.

    4.  You can have a set of staff who create awareness on FB, and another set of closers.

    5.  Many people are into business, from home, and are into entrepreneurship very easily because of FB

    You cant ignore the effect of FB.  I used to be against  this in the office or at graduate school.   Formality
     through Gmail.

     But how do your staff communicate with one another via FB, via messenger. It is very easy to open an        FB account and send pictures and attachment.  FB is the new medium.  All others have become passe if
    not obsolete

Innovate or die

Ateneo Professor on Entrepreneurship

Rizal Philippines
July 22, 2019

                                                    I think exciting is the right word


An entrepreneurs is sometimes defined as somebody who IS INVOLVED IN SOMETHING NEW.  New products, new processes, new materials.   Therefore the entrepreneur's mind must be trained to be creative for something new.

"Innovate or die is the battlecry"

Innovation is not just about creation of new.  It is about new value creation (as per Peter Drucker)   You must monetize the new ideas. How to transform the product or asset from that of low value to higher value.  New ideas is not innovation.  New value or new wealth creation is...

The customer wants and needs change every  day.  The customer is a moving target.  An elusive one.  And the entrepreneur must be up to the task of providing the new things that customer. want or need.

                                          Fav statement - those were the days...