Digital Marketing evolution - FB is the marketing

Ateneo Professor on Entrepreneurship

Rizal Philippines
October 5, 2019

Digital marketing is any type of marketing  that uses electronic media.  So the first one started when radio was invented by Marconi. Radio is an electronic device. And so with marketing or ads that use, radio, TV, computer and lately cellphones (smart phones)

1  Google age -  the marketing putting content at the  web to be search optimized at the website and search engine.  Still the ads on regular media played a major role, and the internet merely served as another media to view the ads.

2. FB age -  now marketing is not via search engine of Google.   or simply clicking  the button for facebook for added exposure.  Now FB is the marketing medium and/or marketing, and be run independent of google, and thus the SEO, webinar the white paper brochure blog  era has passed    All you need is Facebook

    It is time for e commerce, of Lazada and facebook and facebook is trying to emulate Lazada with its market book.

   A marketer was dismayed by his failures at Digital Marketing and simply describes the 3 step process as
     
          1.  Know very well, define the value  being offered by your product;

          2.  Communicate this to the market.  (And you choose the platform)

          3.  Leverage your communication process by employing tools that will enable you to reach more
               customer at least cost and least time.

   Facebook would seem to be the tool, solution to number 3.  Facebook is the marketing.  The whole of facebook is no longer to be seen as a social corner but as a marketing  platform, the one big e commerce platform for many products of the world (although AliBaba and Lazada etc would seem to dominate the other part of the e commerce)

   Facebook ads, and its targeting of prospect, and proximity marketing would seem to be more efficient even vs the traditional media of  TV and newspapers.  With over 2.00 billion views a month, FB dwarfs Google and other web site.    Even You tube (which makes most money for Google)  But you have to understand the T & C of FB, otherwise your account will be closed and you will be banned.

  There is no longer a need for the SEO steps in the Google era.   As a matter of fact very few people read the blogs.  I was an active blogger before. I post directly to Facebook...

Posting at FB for marketers.  open a fan page from your personal account > fill up the blanks >  start posting>     boost >  or create an ad.