Simon Squibb interviewed Richard Branson on how to start a business

Looking forward to the future of business

Simon Squibb is a marketing guru and he interviewed Sir Richard Branson on how to make millions and or how to start a business

He has 5:

1.  Find the problems

2.  Find the solution

3.  Build the team and brand

4.  Ask for cash

5.  Take risk

Two are in Ted Talk by  John Mullins:     find the problem (not the product) and 4 ask for cash.   

I found two difficulties lately and #4 could be the solution

1.   One involved land acquistiion of nearly P200m.  We dont have that and it is very likely that we should say no and shelve the proposal.  But we could think of preselling, offer some of the inventories at 50% dp and or cash, heavily discounted..   We avoid thinking of bank loans and more equity.

2.  We can apply the same to a project where we could not find investors.    Make the plans, complete the marketing plan, and implement marketing.   

This was the way we strategize early on when we did not have money.  When you have some money, your perspective changes.  Scarcity, necessity is the mother of invention and innovation

Sir Richard, a knight at UK, has fallen into hard times.  Because of his age, and waning energy and becoming irrelevant (left out in innovation)