Sending the right messages to the customers

Ateneo Professor on Entrepreneurship

From Inc by Geoffrey James.

There are three type of messages a company can send to the customer via the bought and social media:

l. Is message -  what is the company,

2.  Does - what the company does for the customer; emphasis is on function and price.  "Our company supplies x equipment  at lowest price and fast"

3.  Means - what the company does to the customer sales and profits.  " Our ads can increase your sales by as much as 30% in 6 mos"

The  means message  does more for your marketing efforts.

Concentrate in the means message;  it is more effective.

INC links