Ateneo Professor on Entrepreneurship
From Inc by Geoffrey James.
There are three type of messages a company can send to the customer via the bought and social media:
l. Is message - what is the company,
2. Does - what the company does for the customer; emphasis is on function and price. "Our company supplies x equipment at lowest price and fast"
3. Means - what the company does to the customer sales and profits. " Our ads can increase your sales by as much as 30% in 6 mos"
The means message does more for your marketing efforts.
Concentrate in the means message; it is more effective.
INC links
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