Ateneo Professor on Entrepreneurship
From Inc.
A cold call will be successful if the prospect has a need for your product or service and he has money to buy your product/service.
For example a company announces a great sales campaign and you are selling an inventory control system. So you can start the conversation with: "I just learned that you are launching a new sales campaign, and you may just need our inventory control system to keep your inventory level in check."
Other events that can start a conversation:
l. The company opened a new facility;
2. The company hired a new executive;
3. The company launched a new product;
Other events that can start a conversatiopn going on in a cold sales call
Inc post
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