Ateneo Professor on Entrepreneurship
From entrepereneur.com
This growing trend enabled Jessica Mindell to start Jessica Natural Foods. Her inspiration was her husband who was gluten sensitive.
As we all know, gluten which comes from some food like bread, MSG cause some sensitivity and is cause of migraine in others. One of the prescription for migraine sufferers is to avoid food with gluten.
She started with 900 bags of gluten free granola loaded them in a SUV and sold them cold calling. Her projected sales for 2012 would be $500,000, up from $l00,000 last year.
The gluten free food is expected to reach $5.6 billion in 2015. The market has grown by 30% since 2006.
Is there such an opportunity for gluten free food in the PHL?
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